Amazon-led healthcare venture has a name and a website

Forget ABC or ABJ or even #berkmorgazon as some in the industry had dubbed the mystery partnership between Amazon, JPMorgan and Berkshire Hathaway. The group released new details about its plans on Wednesday, including its new name: Haven.

The new company also unveiled its website.

“We want to change the way people experience healthcare so that it is simpler, better and lower cost,” said Haven CEO Atul Gawande, M.D., in a statement. “We’ll start small, learn from the experience of patients and continue to expand to meet their needs.”

As the group describes their work, Haven will focus on the 1.2 million employees and families affiliated with Amazon, Berkshire and JPMorgan across the U.S. with a plan to "share what it learns to help others."

“The good news is the best results are not the most complicated or expensive. The right care in the right place is often more effective and less costly than what we get today,” Gawande said in the statement.

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The three major companies announced in January 2018 that they were teaming up to create a venture that could leverage their combined resources to create health solutions to benefit their U.S. workforces and eventually, all Americans. The announcement caused shockwaves across the industry.

According to Haven's new website, they are looking to simplify healthcare and said their work may take "many forms."

"We believe it is possible to deliver simplified, high-quality and transparent healthcare at a reasonable cost," the website said. "We are focused on leveraging the power of data and technology to drive better incentives, a better patient experience and a better system.

Other members of the leadership team include Jack Stoddard as chief operating officer, Serkan Kutan as chief technology officer and Dana Safran as head of measurement.

Unsealed testimony from Optum's challenge against the hiring of a former executive at the insurer who took a role at Haven, revealed new details that touched on the theme of addressing insurance complexity.

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“It's very difficult for the employees when we talk to them to be able to understand what's covered, to afford their coverage,” Stoddard said during testimony. “These are fulfillment center workers. These are call center workers.”  He said as the team studies how these employees are using their health plans, the company is likely to significantly overhaul benefit design.

The organization is headquartered in Boston with an office in New York, and officials said they are looking to recruit a range of talent, including software engineers, data scientists and clinicians.