WellAWARE Systems Appoints New Marketing Leadership

New Leader Brings More than 20 Years of Healthcare Experience With Fortune 50 Companies to WellAWARE

RICHMOND, Va.--(BUSINESS WIRE)-- WellAWARE Systems, the developer of breakthrough technology designed to enhance care quality, increase census and improve operating margins for senior care providers, has announced the appointment of Jenny Graves to lead its marketing efforts.

Graves brings more than 20 years of healthcare experience with Fortune 50 companies such as McKesson Corporation, WellPoint, Eastman Kodak Clinical Products and Cisco Systems. During her career, she has developed extensive skills focused on product and brand development, marketing strategy, sales, public relations and event marketing. In her new role, Graves will be responsible for WellAWARE’s national marketing strategy and service offering expansion.

"Over the years, my career has been focused on building brands throughout the healthcare sector. By combining this knowledge with the very personal experience of moving through the senior care continuum with my elderly parents, I fully appreciate and understand both the needs of the provider as well as their customers,” said Graves. “Declining census and reimbursements, increased acuity levels and workforce turnover have all come together to create a marketplace that must do business differently. I fully believe that WellAWARE represents what senior healthcare will be in the future – a combination of the latest in technology innovation with the best hands-on care. I am honored to be a part of this dynamic team that is committed to delivering a new standard of care for seniors.”

WellAWARE’s groundbreaking approach measures key indicators of senior wellness and provides insightful data to caregivers, enabling the identification of emergent health conditions before they become serious health issues. This early identification can prevent unnecessary emergency room visits and hospital admissions, significantly improve health-related outcomes and increase occupancy. In addition, WellAWARE’s unique approach to senior wellness gives providers a well-defined market differentiator focused on operational, clinical and marketing excellence.

“The senior living industry is facing unprecedented challenges in today’s current environment. Forward thinking providers are seeking innovative care delivery models that focus on quality, financial efficiencies and market differentiation,” said Jeff Noce, CEO of WellAWARE Systems. “Under Jenny’s marketing leadership, WellAWARE is uniquely able to help our partners reposition their service offerings to create a clear market differentiator with key referral sources such as hospitals. We are honored to have her as part of our team.”

About WellAWARE Systems

Built in collaboration with the senior living industry, WellAWARE Systems continues to advance a movement focusing on improving safety and quality of care for seniors through the use of connective technology. By utilizing innovative passive technology, WellAWARE provides caregivers with a directional guide to proactively identify changes in key wellness indicators such as sleep quality, activity level, bathroom visits and more which significantly improves health related outcomes. For more information on WellAWARE Systems, please visit: www.wellawaresystems.com.


WellAWARE Systems
Jenny Graves
Senior Director, Marketing
O: 804-249-1830
M: 804-357-7703
[email protected]

KEYWORDS:   United States  North America  Virginia

INDUSTRY KEYWORDS:   Seniors  Technology  Data Management  Software  Health  Hospitals  Consumer  General Health