Physicians seem to be reluctant to manage their reputations online but get very upset when people go online and talk about them. If you aren't going to protect your brand reputation, you open yourself up to "anything goes."
For example, I recently was interviewing a successful physician about her practice and how to expand her business when we got deep into a discussion about online reputation management. She was frustrated that people were talking about her and her hospital and she didn't know what to do. Social media had taken hold, enabling patients and others to manage the physician's reputations.
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