Swedish Medical Center Adopts Aegis Health Group’s Physician Relationship Management Solution

SEATTLE--(BUSINESS WIRE)-- Swedish Medical Center, the largest nonprofit healthcare provider in the Greater Seattle area, has selected tools provided by Aegis Health Group to enhance its physician relationship management program. Aegis’ custom-designed solution includes its proprietary contact management software PRISM as well as sales training and program development support.

“Aegis is honored to continue a longtime relationship with Swedish Medical Center through the implementation of our physician relationship management strategy and tools,” said Aegis Vice President Rochell Pierce. “An already well-respected health system, Swedish will be able to further solidify and oversee its relationships with medical staff using these tools.”

Aegis’ physician relationship management program combines the latest technology with a high-touch approach that helps hospitals better connect with their medical staffs’ needs and professional goals. The PRISM software allows Swedish to respond to individual doctors’ requests in a personal and efficient manner and measure the value of building long-term relationships with its physicians using a data- and results-driven approach.

Strategic physician relationship management programs enable hospitals to attract and retain top physicians and increase patient volume and revenue. The most effective initiatives achieve alignment in three areas – referral, strategic and economic – and they must be measurable, sustainable and accountable.

A thought paper, titled “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals,” exploring the components of a successful physician relationship program, is available free from www.aegisgroup.com.

About Aegis Health Group

For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.

About Swedish Medical Center

Swedish has grown over the last 100 years to become the largest, most comprehensive nonprofit health provider in the Greater Seattle area. It is composed of four hospital campuses; emergency departments and ambulatory care centers in Issaquah, Redmond and Mill Creek; Swedish Visiting Nurse Services; and Swedish Medical Group – a network of more than 70 primary care and specialty clinics located throughout the Greater Puget Sound area. Swedish recently opened a new emergency department and medical office building (MOB) on its Ballard campus and will open a new MOB and hospital in Issaquah in mid-July 2011. In addition to general medical and surgical care, Swedish is known as a regional referral center, providing specialized treatment in areas such as cardiovascular care, cancer care, neuroscience, orthopedics, high-risk obstetrics, pediatric specialties, organ transplantation and clinical research. For more information, visit www.swedish.org. In 2007 Swedish embarked upon an ambitious $100 million fundraising campaign. Campaign investments are used to support a wide-variety of initiatives throughout the healthcare system, including cancer, heart and vascular, women and children, neurosciences, and orthopedics as well as programs to support underserved populations. To date, the campaign has secured gifts totaling more than $74 million. For more information or to support the campaign, visit www.campaignforswedish.org.


For Aegis Health Group
Carol Stevenson, 818-597-8453, x-3
[email protected]

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:   Technology  Data Management  Software  Practice Management  Health  Hospitals