NEW YORK, April 28 /PRNewswire-FirstCall/ -- In a unique collaboration between two of the nation's leading media companies, Meredith Corporation (NYSE: MDP) and NBC Universal (NYSE: GE) today announced key findings of a nationwide survey conducted among more than 3,000 women that covered a wide range of important topics to women, including marriage and family, health and fitness, safety, and financial matters.
The below findings from the Meredith/NBC Universal "What do Women Want?"(TM) study examines why the economy and personal financial challenges are at the forefront of the upcoming Presidential election and how women are shaping the debate. Women and their families are experiencing tremendous financial woes -- on issues ranging from housing to credit card debt to healthcare -- and are very concerned about their long term financial security.
"What do Women Want?"(TM) brings together the resources of Meredith, recognized for its well-known media brands such as Ladies' Home Journal, More, Family Circle, Better Homes and Gardens, Fitness, Siempre Mujer and BHG.com among others, and NBC Universal whose brands include The Today Show, MSNBC, Bravo, Oxygen, Access Hollywood, Telemundo, and iVillage.
Please credit all data to Meredith/NBC Universal "What do Women Want?" survey of 3,000 women
Applied Research & Consulting conducted an online survey among 3,000** women ages 18-64 from October 1 to October 12, 2007. The data was sample balanced to reflect the U.S. Census Bureau and has an overall margin of error or +/- 2.5% at the 95% confidence level. ** Some sections were administered to a split sample to accommodate the length of the survey.
About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About Meredith Corporation
Meredith Corporation (NYSE: MDP: http://www.meredith.com) is a one of America's premier media and marketing companies. Meredith combines well-known national brands -- including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More -- with local television brands in fast growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness, and self-development. The Company then uses multiple distribution platforms -- including print, television, online, mobile and video -- to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. The goals of these programs are to increase consumer loyalty and produce repeated consumer interaction. In the last two years, Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as online, word-of-mouth and database marketing. Meredith employs approximately 3,000 people throughout the United States, including approximately 1,000 in Des Moines and 750 in New York City. The Company's 2007 annual revenues were $1.6 billion.
SOURCE Meredith Corporation