Strategy Analytics: mHealth Examined -- Keys to Exponential Growth

Logistics, Education, Monitoring, Compliance and Coaching

BOSTON--(BUSINESS WIRE)-- mHealth, the revolutionary healthcare program which uses mobile phones to connect patients with their physicians, may touch a forecasted 1.158 billion users by 2020. However, recent Strategy Analytics research shows that five key areas will be critical to its expansion: Logistics, Education, Monitoring, Compliance and Coaching.

These five critical areas are defined as:

  • Logistics--simply ensuring that medication is available;
  • Education--keeping people healthy through better knowledge;
  • Monitoring--collecting information about the patient health and detecting early epidemic infection;
  • Compliance—making sure patients take prescribed medication; and
  • Coaching--encouraging patients to improve lifestyle choices.

According to the Strategy Analytics Wireless Enterprise Strategies (WES) service report, “mHealth Managing Lifestyles, Logistics and Chronic Disease,” mHealth success will come from a combination of a relatively simple technology which recognizes patient needs, patient motivation and patient access to medication and/or healthcare knowledge.

“Winning solutions will be those that address patient needs using familiar SMS text messaging and interactive voice response (IVR), i.e., technologies that the patient already uses,” said Andrew Brown, Director, Wireless Enterprise Strategies. “Smartphones and other devices that manage these five key areas will be crucial to the success of mHealth.”

This Strategy Analytics report, “mHealth Managing Lifestyles, Logistics and Chronic Disease,” as well as its accompanying forecast and value chain vendor profiles comprehensively analyze the mHealth ecosystem which places mHealth in an overall healthcare context. This research identifies mHealth drivers, applications, devices, networks and services. Additionally, the role of mobile operators and other vendors in the mHealth value chain are examined.

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit


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