BOSTON--(BUSINESS WIRE)-- Steward Health Care System LLC (Steward) is advertising during the 2012 Summer Olympic Games broadcast on WHDH-TV, Boston. The Olympics Games are expected to be viewed by approximately 6-7 million viewers over the course of seventeen days of Games coverage from London, UK. The new spots will be created by the Waltham-based Boathouse Group. Steward’s schedule will kick off with a :60 spot in the Opening Ceremonies on Friday July 27th. Steward’s Olympics television package carries category exclusivity in the Boston DMA.
“The Olympic games are consistently among the top five highest rated television events in the Boston DMA,” said Chris Murphy, Director of Media Relations for Steward. “Presenting a campaign during the Olympics is a great way for us to educate people about our unique health care model, its benefits to patients and what it means for our communities. We are the only health care company that will be advertising during the Olympics.”
“We are delighted that Steward, the state’s third largest employer, has selected the Olympic Games as the flagship venue for articulating their vision for the future of health care.” Chris Wayland Vice President and General Manager WHDH-TV 7News / WLVI- TV CW56
About Steward Health Care
Steward Health Care is the largest fully integrated community care organization and community hospital network in New England. Headquartered in Boston, Steward is the third largest employer in MA with more than 17,000 employees serving more than one million patients annually in 85 communities. Hospitals in the system include Saint Anne’s in Fall River, Holy Family Hospital in Methuen, St. Elizabeth’s Medical Center in Brighton, Norwood Hospital, Carney Hospital in Dorchester, Good Samaritan Medical Center in Brockton, Nashoba Valley Medical Center in Ayer, Merrimack Valley Hospital in Haverhill, Morton Hospital and Medical Center in Taunton and Quincy Medical Center. Other Steward Health Care entities include Steward Medical Group, Steward Hospice and Home Care, Laboure College, and Por Cristo. Further information is available at www.steward.org.
Steward Health Care
Chris Murphy, 617-419-4729
KEYWORDS: United States North America Massachusetts
INDUSTRY KEYWORDS: Other Sports Practice Management Health Hospitals Communications Advertising Sports Managed Care