SPOTLIGHT: HHS hires controversial PR firm Ketchum to promote EMR security

What's it going to cost to convince the public that personal health information will be safe as the nation's hospitals and physician practices convert to EMRs? At least $25.8 million, based on a two-year contract HHS has awarded to public relations firm Ketchum. But the decision is not without controversy. Though Ketchum has been an HHS contractor in the past--notably generating the campaign that helped 35 million seniors enroll in Medicare Part D--it also was the firm that created numerous fake TV news stories to back various Bush administration policies. FierceHealthIT

Suggested Articles

The profit margins and management of Community Health Group raise questions about oversight of managed care insurers.

Financial experts are warning practices about the pitfalls of promoting medical credit cards to their patients.

A proposed rule issued by HHS on Tuesday would expand short-term coverage, a move Seema Verma said will have "virtually no impact" on ACA premiums.