What's it going to cost to convince the public that personal health information will be safe as the nation's hospitals and physician practices convert to EMRs? At least $25.8 million, based on a two-year contract HHS has awarded to public relations firm Ketchum. But the decision is not without controversy. Though Ketchum has been an HHS contractor in the past--notably generating the campaign that helped 35 million seniors enroll in Medicare Part D--it also was the firm that created numerous fake TV news stories to back various Bush administration policies. FierceHealthIT