SPOTLIGHT: Facebook fan pages help practices engage patients

The subject of physicians and social media is rife with questions: Should physicians "friend" their patients on Facebook? How should physicians conduct themselves online, whether in a personal or professional forum? At the American Medical Association's annual meeting in June, these issues were on the agenda at the Council on Ethical and Judicial Affairs open forum, which resulted in the House of Delegates asking the AMA to study physician use of social media, reports American Medical News. Meanwhile, CEJA is already working on ethical guidance that could be presented as a report within the next 12 to 18 months. FiercePracticeManagement