Silverlink Announces Appointment of Two Senior Executives

Silverlink Announces Appointment of Two Senior Executives

<0> Silverlink Communications, Inc.Susan Frankle, 781-425-5719Vice President, Corporate Marketing </0>

Silverlink Communications, Inc., the leader in consumer health engagement, today announced the appointment of two senior executives, Adam A. Hameed as Chief Revenue Officer and Paul G. Fitzgerald, CPA as Chief Financial Officer. These executive appointments expand Silverlink’s leadership in the large and rapidly growing market for healthcare communications and member engagement. Both executives bring more than 20 years of experience to their roles, with expertise in data analytics, business process management and a demonstrated ability to bring innovative technology to market.

Silverlink estimates that health plans alone currently spend upwards of $45 per member per year on member communications, making the value of this market approximately $9 billion in the United States annually. “Silverlink is further enhancing its executive skill set during a critical time when all key healthcare stakeholders are faced with a coming tsunami of individual members and increased consumer confusion. Healthcare enterprises that use sophisticated technologies to coordinate and manage their member outreach while driving loyalty will be the leaders in the next generation of health engagement,” says Stan Nowak, Chief Executive Officer of Silverlink. “We are extremely excited to have Adam and Paul join Silverlink’s executive team as we apply our unique analytics capability and communications technology to help clients scale their member health and engagement strategies.”

Hameed and Fitzgerald join a team of executives focused on providing high-value member engagement solutions to health plans, pharmacy benefit managers (PBMs), providers and other healthcare enterprises. In his role at Silverlink, Hameed will help to enhance the company’s industry-leading data and analytics products and services, will drive customer-focused strategies and will lead the company’s expansion into new markets and channels. Hameed is a healthcare industry veteran with in-depth data analytics expertise. He most recently held senior leadership positions at Emdeon, OptumHealth and OptumInsight (formerly Ingenix).

“Silverlink has an impressive combination of consumer marketing analytics, communications technology and healthcare expertise,” says Hameed. “By leveraging these capabilities and Silverlink’s rich data set of engagement and member preference information, healthcare enterprises have a significant opportunity to improve the health and loyalty of healthcare consumers.”

Fitzgerald joins the Silverlink executive team as a highly experienced business leader with a rich technology background at both public and private companies. He was most recently Vice President of Finance and Treasurer for ITA Software, Inc. where he was part of the team that sold the company to Google. Prior to joining ITA Software, Fitzgerald served in senior roles at a variety of industry-leading technology companies, including Art Technology Group, Empirix and NetGenesis.

Silverlink recently presented a webinar series on featuring interviews with Dr. Rhonda Medows, Chief Medical Officer and Executive Vice President, Quality Management & Performance, UnitedHealthcare; and Peggy O’Kane, President, NCQA.

Audio can be found at .

At Silverlink, we get that health and healthcare costs – which are enormous, in both size and significance – are actually the sum of millions of individual decisions. When one person decides to smoke, another gets a cancer screening, a third abandons diabetes medication – these are the individual behaviors that taken together make up the state of our nation’s health and the costs associated with it. That is why, when Silverlink set out to transform healthcare, we went right to the individual. Our entire focus, our mission, and our method are about helping move individual people in small, healthier ways – the cumulative effect of which can save millions of lives and billions of dollars.

To learn more about what makes Silverlink the leader in consumer health engagement, please visit , email , or call 1.781.425.5700.

Silverlink is a registered trademark of Silverlink Communications Inc. All other brand and product names contained in this release may be trademarks or registered trademarks of their respective holders.

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