Sensis Developing Spanish-Language Campaign for Medicare

Awareness initiative educates beneficiaries around new Open Enrollment dates and benefits

WASHINGTON--(BUSINESS WIRE)-- The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences.

The campaign will alert Spanish-speaking Medicare beneficiaries and their caregivers about changes to the Medicare Open Enrollment period and health and prescription drug coverage benefits in 2012. Sensis will increase general awareness of services among Spanish-dominant individuals who are eligible for Medicare, those eligible for the Low Income Subsidy (“Extra Help”) program and those who influence them.

“The health care overhaul brought sweeping changes to who is covered and how they receive services,” Sensis President José Villa said. “Our job is to ensure those changes are communicated to the vast Spanish-speaking audience that depends on these services.”

Sensis will develop a strategic communications plan including public relations, partnerships, grassroots, earned media and local implementation. There will be media relations, development of creative material, and the purchase and placement of advertising.

To stay abreast of the changes, please go to or (Spanish).

About Sensis

Sensis is a precision advertising agency using digital thinking to reach the multicultural mainstream. Founded in 1998, agency services include full spectrum campaigns, digital advertising, mobile, brand development, social media, Website design, and application development. Focused on performance and measurement, Sensis was built from the ground up to address the fundamental changes taking place in the advertising world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social technology. Agency clients include United Healthcare, U.S. Department of Homeland Security, Grupo Andrea, and the U.S. Coast Guard Academy, For more information, visit


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