In a merger that could finally end the stranglehold WebMD has had on online healthcare, Revolution Health Network--started by AOL head Steve Case--may combine with Everyday Health--owned by Waterfront Media which is based in New York. According to data from web-ratings firm ComScore, for the month of July, WebMD racked up 17.3 million visitors, while Waterfront had nearly 15 million visitors and Revolution had 11.3 million visitors.
Because the merger hasn't been finalized, source for the story spoke on the condition of anonymity. The only on-the-record statement on the matter came from Revolution Health spokesman Brad Burns, who said "We don't comment on rumors or speculation." However, Waterfront's Ben Wolin, who neither confirmed, nor denied the talks, said, "Whatever happens with Revolution, it's going to be a substantive change to the marketplace. ...We've always been intent on being number one, one way or another."
To learn more:
- read the full article in the Washington Post