New "Market-Leading Innovation" Training Program to Be Offered Based on Elliot's Book
CAMPBELL, Calif., Aug. 26, 2011 /PRNewswire/ -- Quantum Learning, Inc. (QLI), a research-based provider of advanced sales and marketing training programs, and Jay Elliot, author of the book "The Steve Jobs Way" http://www.thestevejobsway.com, jointly announced today a licensing agreement. Under the terms of the agreement, QLI will develop and market a new training program called "Market-Leading Innovation™ (The path to Innovation Excellence)" which will be based on Elliot's book. The financial structure of the agreement was not disclosed.
"For the last three years, Quantum has been studying the behaviors and practices of some of the world's most innovative market leaders and has developed a series of workshops to help senior managers, team leaders and individual contributors achieve the same success," said Fredric Marshall, founder and CEO of Quantum Learning, Inc.
Market-Leading Innovation is a suite of research-based tools, skills and insights developed to measurably improve an organizations ability to design, build and deliver meaningful innovations. The program is designed to solve three strategic problems:
- How do we design and deliver products/services that fundamentally reframe the rules of competition and set new standards customer value?
- How do we take an existing organization with legacy people and systems and transform their ability to envision and execute market-leading innovations?
- How do we create whole new categories of products/services (and hence revenue streams) that fundamentally change the future?
"Jay worked directly with Steve Jobs for many years and understands as well as anybody on the planet how Steve Jobs and Apple consistently deliver market-leading innovations–year after year, product after product," Marshall explained. "For me, Jay's book was a revelation because it connected the dots between what happens in the executive suite and what happens at the team and individual contributor level where the hard work of innovation really happens."
"Steve Jobs pushed the boundaries of innovation in the tech industry by combining a unique approach to product design with masterful marketing," said Jay Elliot, author of 'The Steve Jobs Way.' "Now, the book's insight into how Steve went about orchestrating a successful product is being coupled with Quantum Learning's expertise in achieving organizational change. It's a perfect platform for helping large organizations execute market-leading innovations that fundamentally change the way their people interact with their customers."
About Jay Elliot
Jay Elliot has more than 30 years of operations experience with corporate giants such as IBM, Intel and Apple Computer. During his time at Apple in the early '80s, he was a senior vice president responsible for corporate operations and worked directly for Steve Jobs. In his recently released book, "The Steve Jobs Way: iLeadership for a New Generation," which he co-authored with William Simon, Elliot shares his observations."
More recently, Elliot became the founder and CEO of Nuvel, Inc. Headquartered in Campbell, CA, Nuvel delivers software and hardware solutions that enhance productivity, provide exciting new capabilities, and improve the experience for all internet users including enterprises, individuals, and underserved communities. Nuvel dramatically increases the speed and performance of the Internet, significantly improving last-mile connectivity and the user experience for all computing and mobile devices. For more information, visit www.nuvelinc.com.
About Quantum Learning, Inc.
Founded in 1992, Quantum Learning, Inc. is a research-based provider of advanced change management, sales and marketing skills for biotechnology, pharmaceutical and information technology leaders. The Newtown, PA company has consulted with and provided advanced sales, marketing and organization development solutions for some of the world's most highly respected corporations, including: Apple, Pfizer, General Electric, IBM, GlaxoSmithKline, Amgen, sanofi-aventis, Novartis, AT&T, Colgate-Palmolive, Chubb & Son, Ethicon, and Xerox. For more information, call 215-579-0540 or visit www.quantumlearninginc.com
SOURCE Quantum Learning, Inc.