Pri-Med Announces Pri-Med Open NetworkSM for Physician Education

New initiative will advance innovation in the development, delivery, and funding of professional medical education

BOSTON--(BUSINESS WIRE)-- Pri-Med, the leading provider of professional education solutions to a community of over 235,000 primary care clinicians, today announced the launch of the Pri-Med Open NetworkSM, a new initiative designed to spur industry-wide innovation in all aspects of professional medical education and continuing professional development.

Under the initiative, Pri-Med will work with partners throughout the medical education and healthcare system to advance new approaches for sourcing and creating course content, and new vehicles for delivering content through live, online and mobile programs. In addition, Pri-Med will expand the models it currently utilizes for funding education to also include new models that draw on a broad array of potential supporters, including non-profits, academics, government agencies and professional organizations.

“The Pri-Med Open Network will serve to drive innovation in professional medical education where we work with organizations, physicians, clinical educators and other healthcare industry leaders, as well as leading technology solution providers, to pioneer and advance the best ideas for ensuring the continued evolution and vitality of medical education,” said Frank Britt, President & CEO, M|C Holding Corp., and owner of Pri-Med brand. “Just as we have seen an open source paradigm shift across other industries including information technology and higher education, we feel a deep responsibility to lead and be a catalyst for change within our own field of medical education. As the leading provider of professional education to primary care physicians, Pri-Med looks forward to partnering with a wide variety of organizations to collaboratively help ensure that the next generation of medical education is best suited to meeting the needs of physicians and their patients.”

About the Pri-Med Open Network

The overarching goal of the Pri-Med Open Network is to enhance the learning process by establishing a new, more decentralized network of clinical educators and content experts, and a highly engaged, collaborative community of physician learners across channels and geographies. This network will allow for the creation and reuse of educational content in a way which is widely distributable and accessible for the physician learners. The trends driving this shift are in evidence throughout medicine today, including the increasing convergence of live, online and virtual learning in medical education, and the rapid rise of online social networks for physicians. Pri-Med believes these trends will accelerate rapidly in the years ahead, driven by several converging imperatives, including:

  • Format: Evolving physician learning needs requiring innovation and expansion of engagement platforms
  • Dialogue: Enabling better dialogue between and among front-line physicians, both in the United States and globally
  • Care delivery: Recognizing the emergence of team-focused care delivery and cross disciplinary collaboration that extend to patients’ in-home care
  • Content: Sourcing and creating content to meet the diverse needs of today’s physicians, drawing upon the depth and breadth of resources and knowledge across the healthcare spectrum in order to provide comprehensive, relevant and measurable educational offerings
  • Perceived bias: Redoubling efforts and expanding third party involvement in addressing and monitoring the appearance of conflict and the call for best practices in regulatory adherence and transparency
  • Funding: Expanding the range of appropriate funding models and sources to reflect a range of stakeholders including government, managed care and employers

“We recognize that advancing primary care physicians’ continued professional development is fundamental to advancing healthcare and improving patient care, and we are committed to fostering collaborations that will enable us to usher in the next wave of innovation for physicians,” said Marissa Seligman, PharmD, CCMEP, Chief, Clinical Affairs, M|C Holding Corp and SVP, pmiCME, the accredited education division of M|C Holding Corp. “We look forward to advancing new partnerships to help create personalized learning experiences, in response to physicians’ need to access the best information from the leading educators in order to deliver patient care that will yield measurable changes in healthcare delivery.”

The first components of the Pri-Med Open Network already are under way with initial content partners including specialty medical societies seeking to expand their reach into primary care, regional academic centers seeking to broaden the reach of their educational efforts, and other organizations that have information to share and would like to connect with clinicians.

“As we continue to evolve and expand the various components of the Pri-Med Open Network, we invite and welcome thoughts and ideas from all constituents regarding the development, delivery and funding of medical education,” said Dr. Seligman. “We believe this inclusive collaboration and participation will allow us to provide the most productive and effective learning network for physicians, and enable us to deliver in a timely fashion the changes needed in professional education.”

About Pri-Med

Pri-Med, an M|C Communications LLC brand, is a trusted source for medical education and provider of professional learning environments for healthcare professionals across the nation. Pri-Med delivers a network of meetings and digital, multi-media content and online tools designed to meet the clinical education and information needs of actively practicing healthcare practitioners. The Pri-Med community of healthcare professionals relies on Pri-Med as their primary professional resource for opportunities to engage with their peers, expert faculty, and world-class content. Utilizing our collaborations with leading institutions, associations, medical centers, and education partners, Pri-Med education has helped inform the care of up to 150 million patient visits per year, over the past fifteen years.


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