Physicians likely to prescribe when friendly with reps; Healthcare costs projected to rise;

> According to the results of a new study by PeopleMetrics Rx, "soft" factors like friendship with reps, rather than medical evidence, are the best indicators of how strongly a physician is engaged with a company (and in all probability, how likely he or she is to prescribe their products). FiercePharma

> If you needed any more evidence that U.S. healthcare companies are going international, here's some. Nashville-area healthcare executives are planning a healthcare trade mission to Germany and Sweden designed to sell their city and build relationships. Article

> Healthcare costs are projected to rise more than 10 percent going into 2009, according to a new survey of insurers by Aon Consulting Worldwide. Though substantial enough in its own right, it's the smallest Aon has seen in six years. Article

> A new study has concluded that despite their size, some obese people--notably those who don't suffer from insulin resistance--are in good health and aren't predisposed to heart disease. Article

And Finally... Well, I guess money's money, even if you have you have to haul it around in six coffee cans. Article

Suggested Articles

The profit margins and management of Community Health Group raise questions about oversight of managed care insurers.

Financial experts are warning practices about the pitfalls of promoting medical credit cards to their patients.

A proposed rule issued by HHS on Tuesday would expand short-term coverage, a move Seema Verma said will have "virtually no impact" on ACA premiums.