PHR companies use the hard sell

Makers of personal health records (PHRs) are using the chaos and fear created by this year's hurricane season to try to win the public over to their products, a logical strategy which could win over customers if handled properly. Supporters of electronic medical records are pursuing a similar strategy in Washington, arguing that EMR technology could help play a major role in shaping a government response to future disasters or potential national security threats like a biological attack by terrorists or an avian flu pandemic.

- see this article from USA Today

PLUS: Germany's Patient-Partner Association (PPV) launched a patient controlled health record system using technology from InterComponentWare. Article