PARTNERS+simons Launches Health Reform Readiness™

Has Deep Expertise Navigating Health Reform for its Clients

BOSTON--(BUSINESS WIRE)-- PARTNERS+simons today announced the launch of Reform Readiness™, a proprietary approach for health insurance marketers looking to succeed in a radically new regulatory environment.

As health insurers plan for strategic growth and customer acquisition, they are faced with navigating new and anticipated national regulatory reforms. PARTNERS+simons developed Reform Readiness™ expressly for these organizations, building on more than 20 years of experience, including work with numerous healthcare organizations in Massachusetts during its landmark reform. The PARTNERS+simons Reform Readiness™ process consists of tracks that incorporate unique chemistries of classic and cutting-edge marketing services—market analysis and research, brand and demand strategy development, concepts and messages, channel planning, digital delivery, measurement and analytics.

“Healthcare reform began in Massachusetts four years ago, and we have an understanding—as a state and as an agency—of the implications. We see it as creating opportunity for us outside Massachusetts due to our deep domain expertise,” said Tom Simons, CEO and Chief Creative Officer.

Reform Readiness™

Reform Readiness™ Health Marketing Strategies is for health plan marketers who are focused on:

  • Educating and encouraging consumers about how to manage their own health;
  • Bending the medical cost curve by both incenting more efficient coordination of care delivery and higher quality care -- which will combine to control costs; and
  • Supporting the drive for payment reform through marketing next generation product options.

PARTNERS+simons has worked with healthcare marketers operating in Massachusetts since reform was signed into law there in 2006. The firm’s health practice expanded significantly to one of the nation’s largest plan and provider-focused units. Clients include: Blue Cross Blue Shield plans in Massachusetts, New Jersey, Rhode Island and the Blue Cross Blue Shield plan for federal employees based in Washington D.C.; Tufts Medical Center; Emerson Hospital; Genzyme; and Agilent Technologies.

About PARTNERS+simons

PARTNERS+simons is a brand communications company that generates unambiguous business outcomes for clients in the health, financial services and technology sectors. Founded in 1989, PARTNERS+simons is one of the largest independent brand communications firms in the northeast, using deep domain expertise to serve its clients’ global marketing needs. Visit their website and their blog and for more information.


Warner Communications
Robert Minicucci, 603-488-5856
[email protected]

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