Online healthcare startups attract investors

Not that long ago online healthcare plays were thought of as risky, but now interest is building. The Wall Street Journal reports that venture firms such as Battery Ventures, Bessemer Venture Partners, Trinity Ventures and VantagePoint Venture Partners are making investments in companies aiming for the consumer healthcare space. Healthcare search engine Healthline and comaparison shopping site Healthia have both won funding in recent months, as has LifeMed Media, a startup that offers content to people with diabetes. "This is the hottest space in the Internet," comments West Shell, CEO of Healthline.

- see this Wall Street Journal article (sub. req.)