Verbatim Customer Insights offers unique model of market intelligence
MILWAUKEE--(BUSINESS WIRE)-- “What keeps me up at night is to see myself no longer in control,” said a radiology administrator who participated in a new type of research study from Verbatim Customer Insights™ introduced during the 2010 meeting of the Radiological Society of North America (RSNA) in Chicago.
The quote exemplifies the frank insights of a panel of 10 U.S. radiology administrators in the new "Verbatim Strategic Market Guide™ – Understanding Radiology Administrators." The study's exclusive methodology presents unfiltered participant comments and opinions, enabling readers to interpret the comments for themselves.
“This study illustrates the reality of what healthcare administrators are dealing with every day," said Jim Stawicki, Verbatim president. "And it's presented in the most revealing way – in their own words."
Ten top issues for radiology administrators
The 56-page study explores 10 issues, including the impact of healthcare reform; new investment strategies; quality management; expectations of vendors; turf battles; accommodating referring physicians; and improving patient satisfaction.
On pressure from insurers to reduce costs: “You want to call the insurance company and say, ‘Well, if you can guarantee the outcome by physicians in your network and get me an appointment within the next three months, then maybe I would consider it.’”
On managing high volumes of complex procedures: “This example sounds very inefficient, and it was. Yet, we do 300,000 exams a year. Now if that isn’t a factory, I don’t know what is.”
On physician collaboration: “When physicians come together – radiologists, cardiologists and interventionists – and try to work as a team, it’s all about volume and money. That is the blurring factor because everybody is trying to hold on to procedures or revenue that they were making before.”
About Verbatim Customer Insights
Verbatim Customer Insights helps healthcare technology providers bridge the gap between market assumption and reality and bring more relevance and differentiation to their company's value.
Verbatim also conducts custom research for clients to bring a deeper understanding of customer wants and needs to specific situations.
For more information
To learn more, or to order a copy, please visit our website at www.verbatiminsights.com. Or phone 414-277-7700.
Verbatim Customer Insights
KEYWORDS: United States North America Illinois Wisconsin
INDUSTRY KEYWORDS: Practice Management Health Hospitals Radiology Research Science