New Verbatim Research Reveals Candid Views of Radiology Administrators on Managing Healthcare Today

Verbatim Customer Insights offers unique model of market intelligence

MILWAUKEE--(BUSINESS WIRE)-- “What keeps me up at night is to see myself no longer in control,” said a radiology administrator who participated in a new type of research study from Verbatim Customer Insights™ introduced during the 2010 meeting of the Radiological Society of North America (RSNA) in Chicago.

The quote exemplifies the frank insights of a panel of 10 U.S. radiology administrators in the new "Verbatim Strategic Market Guide™ – Understanding Radiology Administrators." The study's exclusive methodology presents unfiltered participant comments and opinions, enabling readers to interpret the comments for themselves.

“This study illustrates the reality of what healthcare administrators are dealing with every day," said Jim Stawicki, Verbatim president. "And it's presented in the most revealing way – in their own words."

Ten top issues for radiology administrators

The 56-page study explores 10 issues, including the impact of healthcare reform; new investment strategies; quality management; expectations of vendors; turf battles; accommodating referring physicians; and improving patient satisfaction.

Study excerpts:

On pressure from insurers to reduce costs: “You want to call the insurance company and say, ‘Well, if you can guarantee the outcome by physicians in your network and get me an appointment within the next three months, then maybe I would consider it.’”

On managing high volumes of complex procedures: “This example sounds very inefficient, and it was. Yet, we do 300,000 exams a year. Now if that isn’t a factory, I don’t know what is.”

On physician collaboration: “When physicians come together – radiologists, cardiologists and interventionists – and try to work as a team, it’s all about volume and money. That is the blurring factor because everybody is trying to hold on to procedures or revenue that they were making before.”

About Verbatim Customer Insights

Verbatim Customer Insights helps healthcare technology providers bridge the gap between market assumption and reality and bring more relevance and differentiation to their company's value.

Verbatim also conducts custom research for clients to bring a deeper understanding of customer wants and needs to specific situations.

For more information

To learn more, or to order a copy, please visit our website at Or phone 414-277-7700.


Verbatim Customer Insights
Susan Rockhill
Office: 414-277-7703
Cell: 414-243-1276
[email protected]

KEYWORDS:   United States  North America  Illinois  Wisconsin

INDUSTRY KEYWORDS:   Practice Management  Health  Hospitals  Radiology  Research  Science