New Standard Register Healthcare Agreement with Innovatix Offers Marketing and Brand Management Services for Non-acute Car

Deal Expands SR Presence in Non-acute Sector of Healthcare

DAYTON, Ohio--(BUSINESS WIRE)-- Standard Register (NYSE:SR), a recognized leader in managing critical information and communications for healthcare, has signed an agreement with Innovatix, the nation's leading group purchasing organization (GPO) serving the non-acute healthcare marketplace, which includes skilled nursing, home health, assisted living and long-term care institutions.

The agreement, effective through July 31, 2013, includes Standard Register Healthcare’s entire portfolio of communication, marketing, brand management and training solutions. A key component of the offering is SMARTworks® desktop technology, which gives users the ability to order and manage branded materials, and track spending.

“The non-acute sector of healthcare is a burgeoning market where we can make a significant contribution in advancing reputations with technology and services that help healthcare providers more effectively manage their brands, critical communications and training materials,” said Brad Cates, president of Standard Register Healthcare.

About Standard Register

Standard Register (NYSE: SR) is trusted by the world’s leading companies to advance their reputations by aligning their communications with corporate standards and priorities. Providing market-specific insights and a compelling portfolio of solutions to address the changing business landscape in commercial, healthcare and industrial markets, Standard Register is the recognized leader in the management and execution of mission-critical communications. More information is available at

About Standard Register Healthcare

Standard Register Healthcare serves more than 3,100 hospitals and 100 of the nation's top integrated delivery networks (IDNs). It helps healthcare providers advance their reputations by accelerating performance, attracting and educating patients, enhancing patient safety, and improving the quality of care with document management and workflow automation solutions for patient identification and documentationsecure prescriptionstrainingpatient and marketing communications, as well as professional services and print supply chain services. More information is available at

About Innovatix, LLC

Innovatix is a full-service group purchasing organization serving over 15,000 non-acute care facilities through the United States. Innovatix is a joint venture between a subsidiary of GNYHA Ventures, Inc. and a subsidiary of Premier, Inc. To learn more about Innovatix, please call (888) 258-3273 or visit us online at


Standard Register
Media contact:
Christine Winters, 937-221-1804
[email protected]
Investor contact:
Shaun Smith, 937-221-1504
[email protected]
Innovatix, LLC
Media contact:
Susan Zhu, 212-554-7261

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INDUSTRY KEYWORDS:   Technology  Other Technology  Health  Hospitals  General Health