New Book by Chris Bevolo: Joe Public Doesn’t Care About Your Hospital

“Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing” is a call to action for hospital and health system marketing professionals who want to succeed in a rapidly changing market and evolve the practice of healthcare marketing.

MINNEAPOLIS--(BUSINESS WIRE)-- Hospital and health system marketers and executives looking to break from the past and move their marketing strategies forward will want to read “Joe Public Doesn’t Care About Your Hospital: A Manifesto for Transforming Healthcare Marketing.” This new book, written by recognized healthcare marketing change agent Chris Bevolo, is a call to action for marketers to help transform healthcare marketing and contains an arsenal of ideas, techniques and tactics they can use to position their organizations for success. Starting today, the electronic version of the book can be purchased on Amazon.com. The hardcover version, slated for release at the end of August, is available for pre-order.

New book, "Joe Public Doesn't Care About Your Hospital," is a call to action for marketers to help t ...

New book, "Joe Public Doesn't Care About Your Hospital," is a call to action for marketers to help transform healthcare marketing and contains an arsenal of ideas, techniques and tactics they can use to position their organizations for success. (Photo: Business Wire)

Readers will learn about the current state of healthcare marketing, who Joe Public is, why he and she doesn’t care, and how that impacts their marketing strategies. Subsequent chapters address bad marketing habits, how to breathe life into “zombie brands” and why measuring marketing effectiveness is essential. The book provides insights on the likely future state of healthcare marketing, as well as advice on how to succeed in this challenging environment.

Facts about Joe Public Doesn’t Care About Your Hospital:

Author: Chris Bevolo. Publisher: Rockbench. Publication Date: August 2011. ISBN: 9781605440101. Hardcover: 157pp. Retail Price: $24.95. Kindle: $14.95. Purchase on Amazon.com.

About the Author:

Chris Bevolo, the author of “Joe Public Doesn’t Care About Your Hospital,” is president of Interval (thinkinterval.com), a Minneapolis healthcare marketing agency that has created award-winning, high impact marketing programs and branding strategies for hospitals and health systems such as Inova Health System, Children’s Hospitals and Clinics of Minnesota, Allegiance Health, St. Joseph’s Hospital, and others, since 1995. Bevolo speaks frequently at healthcare conferences on the topic of marketing, branding, innovation and trends and has published numerous articles and papers on the topic of hospital and health system marketing. This is his third book.

For more information about the author and “Joe Public Doesn’t Care About Your Hospital,” visit chrisbevolo.com/joepublic.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6832071&lang=en



CONTACT:

Interval
Chris Bevolo, President, 612-672-9842 ext. 202
or
Helena B Communications
Helena Bouchez, 609-309-9133

KEYWORDS:   United States  North America  Minnesota

INDUSTRY KEYWORDS:   Practice Management  Health  Hospitals  Communications  Marketing  Other Communications  General Health

MEDIA:

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New book, "Joe Public Doesn't Care About Your Hospital," is a call to action for marketers to help transform healthcare marketing and contains an arsenal of ideas, techniques and tactics they can use to position their organizations for success. (Photo: Business Wire)

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