Medzio, a New Free Mobile Health Application for the iPhone, Connects Consumers, Health Content and Medical Resources

A.D.A.M., Inc. (Nasdaq: ADAM), a leading provider of consumer health information and benefits technology solutions, today introduced Medzio, a dynamic new mobile health application designed specifically for iPhone users. With A.D.A.M.'s world leading consumer health information as the foundation, Medzio brings together some of the most progressive healthcare companies to create a new and unique Mobile Health Network that offers consumers a powerful way to interact and collaborate on-the-go about their health. The Medzio Mobile Health Network will help consumers determine when and where to seek care, and how much that care should cost. Medzio is now available as a free download at the iPhone App Store.

"We see Medzio as a next generation extension of the resources that people will access in order to better manage their health," said Kevin Noland, president and chief executive officer of A.D.A.M. "As the iPhone has changed the way people use mobile devices, Medzio will change the way people will connect to healthcare services. By integrating world-class consumer health information, resources and the power to connect and collaborate with others, Medzio becomes the vital hub that allows mobile consumers to regularly engage in their personal health management and connect and collaborate with others."

The Medzio Mobile Health Network inaugural partners include LIVESTRONG.COM, Healthcare Blue Book, HelloHealth, Health 2.0, OrganizedWisdom, Norton Healthcare, HealthiNation, and DrGreene.com. These companies have teamed up with A.D.A.M. to provide the information, tools, resources and services needed to create a new healthcare experience for consumers.

"Health 2.0 is defined by exploring how technology can be used to help people find health information, manage their health, and organize with other stakeholders to improve the healthcare experience," said Matthew Holt, founder, Health 2.0. "The iPhone and other mobile devices like it present the ideal platform to realize this mandate. With Medzio, A.D.A.M. continues its remarkable and rapid move onto this platform as a way to connect consumers with health information, medical resources and expert advice."

Initial Medzio features include:

  • First Aid Information - Users can quickly find help when faced with sudden medical events (e.g., injuries, sunburn, insect bite, etc.) by connecting to A.D.A.M.'s physician-reviewed consumer health information. Answers are provided in easy-to-understand articles and consumers can connect from that information to relevant healthcare resources.
  • Interactive Health Information - Users curious about illnesses, symptoms and medical conditions can search the large healthcare library for a specific health topic, browse from a comprehensive list of related topics or search interactively with the A.D.A.M. Symptom Navigator.
  • Local Care Access - Users seeking care can search for local medical facilities and healthcare providers, including hospitals, urgent care facilities, retail clinics, and other resources such as pharmacies.
  • Mobile Health Network - Medzio Network Partners provide access to healthcare pricing information, specialized medical information and advice, online health communities, and local healthcare providers, at no cost to the consumer.

Additional information about Medzio and the Medzio Mobile Health Network is available at www.medzio.com.

About A.D.A.M., Inc.

A.D.A.M. (Nasdaq: ADAM) is a leading provider of health information and benefits technology solutions to healthcare organizations, employers, consumers, and educational institutions. A.D.A.M.'s portfolio of products includes its award-winning Multimedia Encyclopedia and BenergyTM, the leading benefits communication and healthcare decision support platform for small and mid-sized employers. A.D.A.M. content and technology solutions help consumers better understand their health, wellness and benefits, while helping healthcare organizations and employers reduce the costs of healthcare and benefits administration. For more information, visit http://www.adam.com or call 1-800-755-ADAM.

A.D.A.M. Forward-Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes in laws and regulations that impact how the company conducts its business and the other factors described in A.D.A.M.'s filings with the SEC. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.

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