MD On-Line and Strategic Edge Communications Create Joint Venture for Provider Education in HIT

New Company, Instinctive Data, Will Leverage Information Technology with Proven Techniques to Deliver Needed Training to Targeted Physicians

MORRISTOWN, N.J., Jan. 20, 2011 /PRNewswire/ -- MD On-Line, Inc. (, a proven leader in enabling interoperable electronic data interchange (EDI) transactions between healthcare insurance companies and healthcare providers, today announced that it has entered into a joint venture with Strategic EDGE Communications, Inc. (, a global strategic partner to pharmaceutical, biotechnology, and medical device companies.

The joint venture, "Instinctive Data", leverages the information technologies of MD On-Line with the communication and education capabilities of Strategic Edge to direct new product information, care alerts and specialty-specific training to targeted physicians and healthcare providers.  It is expected that this arrangement will allow physicians the ability to keep ahead of new technologies and product developments that relate to their specific areas of specialization.

According to Bill Bartzak, President of MD On-Line, Instinctive Data further enhances the growing MD On-Line suite of products.  "One of the benefits of having so many providers in so many specialty areas is that we have the unique ability to segregate them and make the most up-to-date information available to them.  Strategic Edge is able to provide the information these providers need, delivering everything from new product data to advanced training."  Added Jeff Meehan, President and CEO of Strategic Edge, "This partnership brings an unprecedented way to reach health care providers to deliver critical messages and education at a time when they most need it."

Instinctive Data will be an opt-in offering that only will be accessible to existing MD On-Line customers via their own user screens.  As such, providers will have the ability to choose if and when to participate, making the entire capability available but not intrusive.  

About MD On-Line

MD On-Line Inc. is a leading provider of electronic data interchange (EDI) solutions that facilitate the critical connection between doctors and payers. Its offerings enable electronic data capture and entry, and claim and transactional data submission to payers. Co-branded and endorsed by more than 30 major insurers and increasing its presence in providers' offices of all sizes, MD On-Line is transacting the business of healthcare, helping to make the healthcare system significantly more cost-effective by eradicating inefficiencies. In addition to claims processing, MD On-Line offers real-time services for eligibility verification, referrals, claim status inquiries, and electronic remittance advice (ERAs). Its "all-payer" EDI solutions encompass a network of more than 2,000 payer organizations and are used by more than 45,000 healthcare providers nationwide. For additional information visit

About Strategic EDGE Communications, Inc.

Strategic EDGE Communications, Inc. is a comprehensive marketing services organization that operates globally to provide a suite of services including advertising and promotion; brand identity and development; interactive marketing; medical education; medical media planning and buying; payer marketing; relationship marketing; scientific communications and publications; specialty marketing; and strategic consulting to pharmaceutical, biotechnology, and medical device companies.  For additional information visit

SOURCE MD On-Line, Inc.