Marcus Theatres®, NATO of Wisconsin and Upper Michigan, Variety – The Children’s Charity of Wisconsin, Will Rogers I

Will Provide Pulmonary Care Equipment for Neonatal Intensive Care Units in Six Hospitals

MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres®, the National Association of Theatre Owners of Wisconsin and Upper Michigan (NATO), Variety – The Children’s Charity of Wisconsin, Will Rogers Institute and Screenvision today announced they jointly donated nearly $280,000 to six Level III Neonatal Intensive Care Units (NICU) in Wisconsin. The selected hospitals will use the funds for critical state-of-the-art pulmonary care equipment and to fund pulmonary programs for the fragile children in their neonatal intensive care units.

Bruce Olson, president of Marcus Theatres, Paul Rogers, president of NATO of Wisconsin and Upper Michigan, Gerise LaSpisa, executive director of Variety – The Children’s Charity of Wisconsin, Todd Vradenburg, executive director of The Will Rogers Institute and Darryl Schaffer, executive vice president, exhibitor relations of Screenvision presented checks to representatives from six childrens’ hospitals in Wisconsin. The presentation was made during NATO of Wisconsin and Upper Michigan’s annual Geneva Convention for theatre owners at the Grand Geneva Resort in Lake Geneva, Wisconsin.

Hospitals receiving the donations are Children’s Hospital of Wisconsin in Milwaukee ($50,000), St. Mary’s Hospital in Madison ($50,000), Ministry Saint Joseph’s Hospital in Marshfield ($44,000), St. Vincent Hospital in Green Bay ($49,000), Franciscan Skemp La Crosse Hospital ($37,000) and Gundersen Lutheran Health System in La Crosse ($45,000).

“The Will Rogers Institute is pleased to join Variety the Children’s Charity of Wisconsin, NATO of Wisconsin and Upper Michigan, Screenvision and Marcus Theatres to make this substantial donation to six Wisconsin hospitals to help provide care for their very youngest patients,” said Todd Vradenburg, executive director of The Will Rogers Institute.

“Variety of Wisconsin is thrilled to expand its reach to help children throughout the state through this dynamic partnership,” said Gerise LaSpisa, executive director of Variety – The Children’s Charity of Wisconsin.

“By coming together for a good cause, our organizations will be able to assist Wisconsin hospitals in providing the necessary equipment needed in their neonatal intensive care units to care for premature infants during this critical point in their life,” said Paul Rogers, president of NATO of Wisconsin and Upper Michigan.

“We are pleased to be part of this group effort to provide critical care for premature infants in Wisconsin,” said Darryl Schaffer, executive vice president, exhibitor relations, Screenvision.

“We would also like to thank Marcus Theatres’ moviegoers who donated $50,000 to this project through our ‘Kids Helping Kids’ campaign at our Wisconsin theatres this summer,” said Bruce J. Olson, president of Marcus Theatres. “We hope that together, our donations will make a difference in our communities by helping these childrens’ hospitals to continue to provide the best critical care possible for premature infants.”

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the sixth largest theatre circuit in the United States and currently owns or operates 684 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, visit the Marcus Theatres website at www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels and Resorts, owns or manages 19 hotels, resorts and other properties in ten states. For more information, visit the company’s web site at www.marcuscorp.com. The company is celebrating its 75th anniversary in 2010. For more information on the company’s 75th anniversary sweepstakes and activities, please visit www.marcus75.com.

About Variety Children’s Charities of Wisconsin

Since 1935, Variety – The Children’s Charity of Wisconsin, a 501(C)(3) nonprofit, has been transforming the lives of children in need. Today its mission is “to provide life-enriching assistance to Wisconsin children challenged by physical disabilities.” Variety accomplishes its mission through three areas of programming: Freedom Program, Caring for Kids Program, and Future Kids Program. To learn more about Variety’s programs and events visit www.varietywi.org or contact GeriseLaSpisa, executive director, at 414-266-3812.

About The Will Rogers Institute

The Will Rogers Institute is a program of the Will Rogers Motion Picture Pioneers Foundation, a charity named after one of the greatest humanitarians, philanthropists and entertainers that ever lived, Will Rogers. Originally a hospital for tuberculosis-stricken Vaudevillians, The Will Rogers Memorial Hospital became a national training facility for doctors treating patients with tuberculosis. Building on that foundation, the Will Rogers Institute is today a national charitable health program focused on research for debilitating lung disorders, medical school training fellowships and distribution of free health education materials to the general public. The Institute recently became a national leader in providing life-saving neonatal ventilator equipment to hospitals across the country. For more information, please visit http://www.wrinstitute.org or call Todd Vradenberg, executive director at 818-755-2300.

About NATO of Wisconsin and Upper Michigan

The National Association of Theatre Owners of Wisconsin and Upper Michigan is part of the largest exhibition trade organization in the world, representing more than 29,000 movie screens in all 50 states, and additional cinemas in 50 countries worldwide. NATO’s membership includes the largest cinema chains in the world and hundreds of independent theatre owners too. For more information, please visit http://natoofwiup.org or call Paul Rogers, executive director at 262-532-0017.

About Screenvision

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of 15,000 screens in 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information, please visit http://www.screenvision.com.



CONTACT:

Investors:
The Marcus Corporation
Douglas A. Neis, 414-905-1100
or
Media:
Marcus Theatres
Carlo W. Petrick, 414-905-1505

KEYWORDS:   United States  North America  Wisconsin

INDUSTRY KEYWORDS:   Entertainment  Theatre  Health  Film & Motion Pictures  Hospitals  Medical Devices  Other Health  Philanthropy  Children  Other Philanthropy  Consumer  Foundation

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