Lippincott Williams & Wilkins Launches Site to Answer Healthcare Professionals' Clinical Questions in Under 30 Seconds Helps Professionals at the Point-of-Care with Patients

DENVER, Sept. 30 /PRNewswire/ -- Lippincott Williams & Wilkins, a part of Wolters Kluwer Health, today launched, a clinical decision support site that gives healthcare professionals answers to their clinical questions in 30 seconds or less. Launched at the American Academy of Family Physicians' (AAFP) 2010 Scientific Assembly after successful beta tests, helps healthcare professionals quickly obtain critical information for the diagnosis, treatment and management of thousands of diseases and conditions.

"In today's healthcare environment, healthcare professionals need fast access to accurate, evidence-based information at the point-of-care with patients," said Susan Driscoll, President & CEO, Wolters Kluwer Health, Professional & Education. "We designed as a central resource for family practitioners and other healthcare professionals to gain important information for improving quality of care while simultaneously driving greater efficiencies across their practices and hospitals."

A key advantage of is the amount of information it gives. The site is in-depth in terms of content and continuously updated by healthcare professionals, yet it also ensures that information provided in response to clinical questions is brief and accurate so that it can be used for immediate patient care.

In addition to the accuracy of content, two features of that received high praise during beta tests are the procedure and physical therapy videos and patient handouts. Videos cover more than 200 procedures and physical therapy techniques and are highly instructional. The site also includes customizable handouts for patients that cover important information on their condition and instructions for treatment and management. Handouts are available in English and Spanish and can be printed or emailed directly to patients.

Other features of include: drug monographs containing patient and family education; more than 180 diagnostic and treatment algorithms, step-by-step procedures, diagnostic tests and thousands of images. The latest version includes a mobile-friendly site version to help family medicine physicians, internists, nurse practitioners and physician assistants at the point-of-care with patients. Healthcare professionals also gain point-of-care CME credits as they search content.

Attendees of the AAFP conference can view in action at Lippincott Williams & Wilkins' special theater, Booth #2101, where presentations on the newly-launched site are being held throughout the assembly. The Lippincott Williams & Wilkins booth will also include kiosks for family physicians, nurse practitioners and other visitors to interact with the site and even create and print customizable patient handouts. For more information, visit

The AAFP Scientific Assembly is taking place from September 29 through October 2 in Denver, Colorado. For more information on the AAFP, visit

About Lippincott Williams & Wilkins

Lippincott Williams & Wilkins (LWW) is a leading international publisher for healthcare professionals and students with nearly 300 periodicals and 1,500 books in more than 100 disciplines publishing under the LWW brand, as well as content-based sites and online corporate and customer services.

LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals and institutions in medicine, nursing, allied health and pharmacy. Major brands include traditional publishers of medical and drug reference tools and textbooks, such as Lippincott Williams & Wilkins and Facts & Comparisons®; and electronic information providers, such as Ovid®, UpToDate®, Medi-Span® and ProVation® Medical.

Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare rely on Wolters Kluwer's leading, information-enabled tools and solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world.  Wolters Kluwer has 2009 annual revenues of euro 3.4 billion ($4.8 billion), employs approximately 19,300 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.

SOURCE Lippincott Williams & Wilkins