Kalypso, PROS White Paper Provides Medical Device Manufacturers with Pricing, Negotiating Guidance Amidst Unprecedented In

Underscores Kalypso, PROS Partnership to Provide Advanced Pricing Solutions

HOUSTON--(BUSINESS WIRE)-- PROS (NYSE: PRO), the world leader in pricing and revenue management software, and Kalypso, a premier innovation consulting firm, today announced the availability of a new white paper that takes an in-depth look at the challenges medical device manufacturers face in today’s rapidly evolving health care industry.

Titled “Maximizing Profit Capture for Medical Device Manufacturers,” the white paper offers a straightforward assessment into the divisive regulatory climate, as manufacturers face new requirements from hospitals and Group Purchasing Organizations (GPOs), while desperately seeking opportunities to trim costs.

Medical device manufacturers are also faced with new competitive pricing scenarios that no longer remain confidential, but instead are shared among hospitals via benchmarking services. The white paper offers specific strategies – combined with prescriptive pricing guidance and counsel – on how manufacturers can maximize profit capture in today’s strident environment.

Kalypso manager Tom Monheim authored the new white paper, with contributing support from PROS Medical Products Strategic Consultant Phil Holladay.

“In this period of extraordinary industry change and uncertainty, medical device manufacturers have little choice but to embrace strategic price management as a key element of their business plans,” said Monheim. “This new white paper explores strategies for optimizing pricing, with essential enablers necessary to sustain pricing excellence.”

“Pending regulations impose a 2.3 percent excise tax on gross revenues for medical device manufacturers, and these companies will require volume growth in excess of 20 percent to fully offset the tax and remain profit neutral,” said Holladay. “Astute manufacturers must be able to defend their pricing, manage variations and raise the bar on accountability to be successful in the upheaval of today’s health care climate.”

With the PROS Pricing Solution Suite, customers utilize a set of integrated software tools and supporting services based on three primary modules, including Scientific Analytics™, Price Optimizer™ and Deal Optimizer™. The power of the PROS solution, combined with the management consulting capabilities of Kalypso, helps to ensure customers’ success with their pricing initiatives, and also generates a positive impact on the company’s bottom line.

The announcement further underscores the Kalypso and PROS partnership. The two organizations provide advanced pricing solutions to companies in the manufacturing, distribution and services industries based on PROS technologies. As a PROS consulting and implementation partner, Kalypso offers a comprehensive scope of services, from consulting through full technical implementation. Customers directly benefit from the partnership through the in-depth domain knowledge Kalypso provides across these industries.

Kalypso, headquartered in Beachwood, Ohio, provides organizations with an integrated suite of consulting services. The firm combines management consulting with pricing process and technology skills. Kalypso consultants help companies correctly price and manage solutions throughout the product lifecycle. As a PROS consulting and implementation partner, Kalypso offers a comprehensive scope of services, from consulting through full technical implementation.

The new white paper is available on both the PROS and Kalypso websites.


Kalypso is the world's premier innovation consulting firm, helping clients improve performance by delivering on the promise of innovation. Kalypso offers clients full-service capabilities including Business and Innovation Strategy, Front End of Innovation, Portfolio and Pipeline Management, Development and New Product Introduction, Value Management, PLM Technology, Leadership and Learning, and Intellectual Property Management. For more information, visit http://www.kalypso.com. Follow @KalypsoLP on Twitter and on Facebook at http://www.facebook.com/KalypsoLP.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive enterprise pricing and revenue management software products, specializing in price analytics, price execution, and price optimization. By using PROS' software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS' software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.

PROS provides professional services to configure its software products to meet the specific pricing needs of each customer. PROS has implemented over 500 solutions across a range of industries in more than 50 countries.

Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 400 employees, more than 100 with advanced degrees and over 25 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality of the PROS products and their ability to manage and forecast across an enterprise. The forward-looking statements contained in this press release are based upon PROS' historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include PROS' ability to develop new products and product enhancements with the required functionality desired and PROS' ability to implement and support successfully its products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.


Corporate Communications
Yvonne Donaldson, 713-335-5310
[email protected]

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