COLUMBIA, Md.--(BUSINESS WIRE)-- Merkle (www.merkleinc.com), a leading customer relationship marketing firm and the nation’s largest privately-held agency, announced that its Response Management Group (RMG) subsidiary has been selected by The Johns Hopkins University (JHU) (http://www.jhu.edu/) to manage the organization’s direct mail donation processing.
The Baltimore-based university is a not-for-profit entity that encourages gifts which will further its mission: to educate students and cultivate their capacity for lifelong learning; to foster independent and original research; and to bring the benefits of discovery to the world.
For JHU’s growing volume of donations across a large collection of different funds, RMG cost-effectively manages the opening of mail, depositing of checks, and capturing of response data. In addition to these services, which were previously managed in-house by JHU, RMG also provides document imaging and donor acknowledgment services. Upon the completion of processing, images of the documents are available to authorized employees at JHU through RMG’s proprietary web-based image viewer (Arch-e), allowing JHU to respond to donor inquiries more quickly and efficiently. RMG provides JHU daily reporting which helps drive valuable analytic insights that allow the organization to more effectively craft and execute strategy. Johns Hopkins has also utilized RMG’s contact center to support an end of the year special project.
“We are proud to be associated with Johns Hopkins University,” said Bill Sayre, president of Merkle Response Management Group. “It is an honor to be selected for our capabilities, flexibility, service levels and attention to detail, developed through 29 years of service to nonprofits. In the four months since RMG began working with JHU, we have already seen a noticeable reduction in processing and reporting times. We look forward to growing our relationship with Johns Hopkins, providing services that help them focus on the great work they are doing in education and research.”
About Merkle Response Management Group
Founded in 1983, Merkle’s Response Management Group is one of the largest direct response processing companies in the country. Last year Merkle Response processed over 36 million transactions through its modern 125,000 square foot facility in Hagerstown, Maryland. The Response Management Group is dedicated to providing complete direct response processing and fulfillment solutions, including caging, data capture, imaging, call center, email management, acknowledgment printing and mailing, and premium fulfillment services. The organization currently supports the donation processing needs of more than 175 nonprofit clients and also provides integrated payment processing, data capture, customer service, and fulfillment services to dozens of government and commercial clients. Learn more at www.merkleresponseservices.com.
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate integrated customer marketing programs through a connected CRM strategy. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Sarah Piccirilli, 443-542-4288
KEYWORDS: United States North America Maryland
INDUSTRY KEYWORDS: Education University Technology Data Management Philanthropy Professional Services Consulting Communications Marketing Fund Raising