Cambridge, MA (PRWEB) June 06, 2011
MedTouch is pleased to announce IASIS Healthcare's selection of MedTouch to create and launch a new mobile presence for eight of its 19 hospitals. Together, MedTouch and IASIS launched mobile websites for all eight IASIS facilities. Mountain Vista Medical Center in Mesa, Ariz.; Jordan Valley Medical Center in West Jordan, Utah; Pioneer Valley Hospital in West Valley City, Utah; Tempe St. Luke's Hospital in Tempe, Ariz.; North Vista Hospital in North Las Vegas, Nev.; Davis Hospital and Medical Center in Layton, Utah; St. Luke's Medical Center in Phoenix, Ariz.; and Salt Lake Regional Medical Center in Salt Lake City, Utah all went live in March.
The mobile websites for the IASIS hospitals are pared down versions of the main website with a focus on transactional points of access, which gives visitors the ability to search for a physician, find directions and contact information, and/or to browse open positions. In addition, the mobile sites include integrated real-time reporting for emergency room wait times. This complimentary service aims to help IASIS patients gauge their approximate wait to receive care and length of stay when accessing emergency services.
"We believe these new mobile websites built by MedTouch fit nicely with our commitment to use advanced technology to improve the overall quality of care we provide to the communities we serve," said Tedd Adair, IASIS Healthcare Vice President of Clinical Operations. "By putting more tools directly in our patients' hands, we have yet another opportunity to better educate them about our hospital services like ER wait times, provide them with contact information via our medical staff directory and offer search capabilities for navigating the hospital campuses." Adair added, "Offering information customized for smartphones is just one more way we are hoping to interact with our patients and their families in a way that is convenient for them."
MedTouch has found through new studies and internal research that consumers are already beginning to expect more online access to manage their care 24/7, and increasingly, conducting their searches for health information and care not only online, but also from smartphones. "Mobile is a natural direction for us to grow and further support our clients," said Sandra Fancher, Vice President of Client Services and Strategy at MedTouch. "IASIS has made a wise strategic decision to build mobile accessible websites for their hospitals. We predict that 2011 will bring mobile to the forefront of health care marketing and continue to present new and exciting opportunities to reach patients."
For the last seven years, MedTouch has focused exclusively on helping healthcare organizations succeed online. By combining interactive marketing strategy with creative and technical excellence, MedTouch ensures its clients achieve specific, measurable and memorable results. Those clients include dozens of nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans and healthcare-related not-for-profits in more than twenty states. From consumer-focused websites to patient-centric social media and mobile channels, online physician recruitment programs to results-driven search marketing, CRM integration to enhancing patient portals, MedTouch makes healthcare interactive. For more information about MedTouch, please visit http://www.medtouch.com.
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IASIS, located in Franklin, Tennessee, is a leading owner and operator of medium-sized acute care hospitals in high-growth urban and suburban markets. The Company operates its hospitals with a strong community focus by offering and developing healthcare services targeted to the needs of the markets it serves, promoting strong relationships with physicians and working with local managed care plans. IASIS owns or leases 18 acute care hospital facilities and one behavioral health hospital facility with a total of 4,362 licensed beds and has total annual net revenue of approximately $2.8 billion. These hospital facilities are located in seven regions: Salt Lake City, Utah; Phoenix, Arizona; Tampa-St. Petersburg, Florida; five cities in Texas, including Houston and San Antonio; Las Vegas, Nevada; West Monroe, Louisiana; and Woodland Park, Colorado. IASIS also owns and operates a Medicaid and Medicare managed health plan in Phoenix that serves more than 195,000 members. For more information on IASIS, please visit the Company's Web site at http://www.iasishealthcare.com.
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