Humana Part D sign-up strategy questioned

BusinessWeek has a story today questioning the Medicare Part D enrollment strategy at Humana. The company faces criticism for its high-pressure "enroll and migrate" tactic, which seeks to use low cost drug plans as a recruitment tool to attract members to other plans. Rep. Pete Stark (D-CA) claims the company's practice of offering higher commissions for Medicare Advantage sign-ups is a violation of federal law. Humana responded by saying its practices are consistent with CMS regulations. Stark's intervention was prompted by a BusinessWeek story detailing the company's enrollment strategy.

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