NASHVILLE, Tenn.--(BUSINESS WIRE)-- Hospitals that implement an employer-directed strategy can drive top-line revenue growth and attract market share from their competitors. A complimentary webinar, hosted by Aegis Health Group, will demonstrate how hospitals are using a data-driven marketing solution to build stronger relationships with consumers and produce a measurable ROI on their marketing investment. “Get the Buzz on Growing Your Hospital’s Market Share” begins at 10 a.m. CDT on April 27. Participants must pre-register at www.aegisgroup.com/webinar. Attending registrants receive a $10 Starbuck’s gift card.
Building upon its quarterly webinar series targeting physician relationships, Aegis is launching a new series of webinars focused on the role hospitals can play in helping local employers get a handle on escalating healthcare costs while attracting favorable market share. Webinar participants will learn how an employer-directed strategy can be the foundation for a business development approach that drives measurable top-line revenue growth for hospitals. The webinar will deliver specific relationship management tactics and real-life case studies.
“Right now hospitals have a perfect opportunity to exert their influence in working with employers to improve the health of their workforce while building affinity with a commercially insured population – the employee,” said Yale Miller, Aegis Health Group’s executive vice president. “Hospitals would be well-served to proactively build mutually beneficial relationships with local employer groups in worksite wellness programs, which have proven to deliver a positive ROI for the hospital’s investment.”
Aegis’ thought paper, “Health Management: Taking Charge in the Era of Reform,” also offers extensive insight into today’s healthcare landscape and the value these business development programs bring to hospitals. The complimentary paper is available at www.aegisgroup.com.
About Aegis Health Group
For more than 20 years, Aegis Health Group has helped hundreds of hospitals build lasting relationships with their two most important audiences: favorably insured consumers and physicians. By targeting local employers, Aegis enables hospitals to attract market share and grow revenue. Its physician relationship management strategy fosters measurably stronger and mutually beneficial relationships between hospitals and medical staffs. Further information is available at www.aegisgroup.com.
For Aegis Health Group
Carol Stevenson, 818-597-8453, x-3
KEYWORDS: United States North America Tennessee
INDUSTRY KEYWORDS: Practice Management Health Hospitals Professional Services Human Resources