The Heart of Healthcare Websites

Hackensack University teams up with Aurora Information Technology to create a highly specialized medical website for their Atrial Fibrillation Center

COLD SPRING, N.Y., Aug. 14, 2012 /PRNewswire/ -- The cardiac surgeons and specialists at Hackensack University Medical Center are among the best in their field. To support the launch of their new Center for Atrial Fibrillation they chose Aurora Information Technology, Inc. (Aurora IT), innovators in medical website design, medical and healthcare marketing services, search engine optimization (SEO), and medical video production

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With over ten years of medical marketing experience across a wide range of general and specialty healthcare services, the designers and programmers at Aurora IT spend each day translating the complex world of medicine into patient-welcoming experiences online. 

"We work closely with some of the most skilled and famous surgeons in the world," said Daniel Gilbert, CEO and President of Aurora IT. "We have extensive experience creating websites that feature new treatments, technologies, and medical advancements."

Aurora IT was particularly suited for the cardiology website based on their experience balancing the marketing goals of individual physicians and surgeons with the broad positioning of their overseeing hospitals. Content management solutions (CMS) and site development through Bitrix 11.0 is another point of distinction for Aurora IT, the only Certified Bitrix Gold Certified Partner in the United States.

"We have a knack for creating a strong practice identity and presence online with respect for how they operate within the medical and healthcare fields," Gilbert said, "With Bitrix 11.0 every one of our sites delivers the most advanced and affordable functionality, security, HIPAA compliance, and customization."

Client Snapshot

The Center For Atrial Fibrillation at Hackensack University Medical Center,

This dual-focus website is the latest example of Aurora IT's ability to speak to both medical professionals and patients. One section of the site features a more advanced look at atrial fibrillation supported by heart disease statistics and data on their approach to treatment. The patient-centric part of the site distills atrial fibrillation into overviews of symptoms and treatment, while highlighting the Center's treatment expertise and research initiatives. Video segments feature Hackensack University's cutting-edge Magnetic Navigation System.

Physicians, surgeons, and large healthcare institutions rely on the scalable Internet and medical marketing solutions provided by Aurora IT. Learn more about getting to the heart of your online presence at or by calling 914-591-7236.

Related Links:

The Center For Atrial Fibrillation at Hackensack University Medical Center

Medical Website Design Company, Aurora Information Technology, Inc.

Bitrix, Inc., Website, Content Management and Portal Solutions Company

SOURCE Aurora Information Technology, Inc.