Health-related searches peak early in the week

Americans are more likely to search online for health-related content at the beginning of the week, according to a new study from the American Journal of Preventative Medicine. Researchers from San Diego State University (SDSU), Johns Hopkins University, the Monday Campaigns and the Santa Fe Institute analyzed Google searches from 2005 to 2012 and found that on average, Americans searched for health topics 30 percent more frequently at the beginning of the week, with the lowest average number of searches on Saturdays. "Many illnesses have a weekly clock with spikes early in the week," lead author John W. Ayers, Ph.D., of SDSU, said in a statement. The phenomenon could be due to people engaging in unhealthy behavior over the weekend and seeing Monday as a "fresh start," co-author Joanna Cohen, Ph.D., of the Johns Hopkins Bloomberg School of Public Health suggested. Industry experts believe leaders can leverage the results as a simple and cost-effective way to encourage healthier behaviors. Study