Fla. consumer Rx site causes confusion

A Florida website set up to help residents find cheaper prescription drugs may be doing more harm than good. Critics point out that Florida's website directs those looking for cheaper alternatives for many prescriptions to wholesalers like Kindred Healthcare, which sells only to the long-term care market and not to the general public. That is leading to many misdirected inquiries and a lot of frustration, observers say.

The confusion is being made worse by the fact that the state has two competing websites offering information on prescription drugs, each backed by a local politician running for governor. State CFO Tom Gallagher launched a site on May 27; and Attorney General Charlie Crist, who is also campaigning for the job, followed suit four days later with "myfloridarx."

- see this story from the Jacksonville Business Journal