FitLab Beta Gets America in Shape for $9.95/mo.

Founded by Fitness, Health and Media Veterans, DLS introduces FitLab's Customized 3D Fitness System For Web, TV, iPhone, iPad, Smartphones at

SANTA CLARA, Calif., Sept. 15 /PRNewswire/ -- FitLab ( today introduced the first cross-platform, personalized workout system.  Taking the health club online, FitLab makes fitness more convenient and efficient for busy lifestyles with full mobility and access on PC, Mac, HDTV, iPhone, iPad and other mobile devices and screens.  The customized workout experience includes fitness expert Max, your very own virtual trainer, workout buddies, real-time workout sessions and 24-7 access for a full range of fitness, physique and training goals.  The system includes complete programming and instructions, progress monitoring and cinema-inspired visuals to follow.

FitLab works you out with more than 1 million customized programs available from one device to another, without being tied to a living room or gym, to maximize efficiency, time and deliver unrivaled results.  It tracks, charts and rewards your progress as its individually crafted workout shapes, slims and tones the user's body

FitLab's AI creates a new, personalized workout session specifically for the user every time, and the system's interval training technology then guides the user through a scientifically designed, well crafted, visual and engaging workout experience.

"FitLab gives every consumer access to the most in-depth, well-researched and intelligent personalized workout system available in a virtual health club to help them look and feel better," said Conor Lumpkin DLS President, "Whether you love the gym or hate it, FitLab provides an easy-to-use, convenient and affordable way to get in shape and stay in shape."

FitLab was developed by a seasoned team of fitness experts, entrepreneurs and innovators, including media pioneer Conor Lumpkin, an award-winning producer responsible for $100 million properties in the fitness and interactive space including Reebok and Electronic Arts; Luca Scalisi, formerly CFO/COO for Eminem's Shady World and consultant for Blackrock; and Linda Shelton, former Director of fitness for Weider and Shape magazine, and the premier fitness programming expert renowned for more than 400 exercise and training videos and a member of the fitness hall of fame.


FitLab offers the premier, cross-platform personalized workout experience.  Built for anyone who wants to look and feel better, FitLab brings a wealth of exercise and physiology expertise right into your favorite device and works you out anywhere, anytime.