Firm rethinks concierge practice approach

A growing Florida firm is promoting a new approach to concierge healthcare practice. Boca Raton, FL-based MDVIP, which was founded by physician Edward Goldman, helps doctors move from traditional practice to boutique practice, providing clinical and operational support focused on prevention. (In other words, MDVIP is a franchise approach, though not exactly the McDonald's of healthcare.) Rather than forcing doctors to market their boutique services, MDVIP sells annual memberships to patients--typically at an annual fee of about $1,500--and routes them to participating doctors in their region. While many PCPs serve 2,500 or more patients, MDVIP practices are limited to a maximum of 600 patients. MDVIP has also cut deals offering its physicians privileges at several research-oriented medical centers, including Beth Israel Deaconess Medical Center, Memorial Sloan-Kettering Cancer Center and the Cleveland Clinic. The MDVIP program serves several metro markets, including New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Washington, D.C., Atlanta, Miami and Baltimore.

Find out more about MDVIP:
- read this Wall Street Journal article (sub. req.)
- check out the company's physician FAQ
- read a blog comment critical of Goldman and MDVIP

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