eVariant Announces the Release of Its YouTube Channel

The 'Healthcare Leadership Series' features content for healthcare leaders

SIMSBURY, Conn., Oct. 26, 2011 /PRNewswire/ -- eVariant, a leader in hospital CRM/PRM and marketing automation solutions to accelerate patient volume growth and improve patient and provider communications, is pleased to announce its new YouTube channel called The Healthcare Leadership Series, which will provide content for healthcare marketers and healthcare executives.

"As everyone is aware, the healthcare industry is awash in a sea of change with increased competition and pressure to drive profitable patient volume," said Rob Grant, Co-founder and EVP at eVariant. "Our channel features experts in and out of healthcare that we believe are well-suited to provide guidance on market conditions and overall strategy."

Most of this expert knowledge is typically disseminated at trade shows, industry events or through books and other publications. Industry leaders sometimes miss these events or don't have the time to read through lengthy publications when they are looking for inspiration or guidance on what's new. To address this opportunity, eVariant has created a YouTube channel devoted to healthcare leadership.

The first two interviews have been released:

Karen Corrigan, Corrigan Partners

Karen has been a leader in healthcare marketing for over 30 years. She is well known in the industry as an expert in healthcare marketing and branding. She recently has leveraged her knowledge in the social sphere to create novel solutions for healthcare social media.  

Kriss Barlow, Barlow McCarthy

Kriss has been a leader in physician alignment and physician relations for more than 25 years. She is recognized as one of the foremost experts in the U.S. in physician outreach strategies, consulting, and staff training. She has also written three books on the topics.

"Three New York Times best-selling authors will appear on the channel, including Professor Morten Hansen who will discuss his new book Great by Choice co-authored with Jim Collins," said Bill Moschella, CEO eVariant. "Professor Hansen's interview is filled with inspiring and new, strategy defining concepts some of which will be adopted for our business."

The eVariant Healthcare Leadership Series YouTube Channel is available at http://www.youtube.com/user/HealthLeaderSeries.

About eVariant

eVariant helps hospitals and health care systems accelerate patient volume growth across service lines through the use of highly sophisticated and customized data mining, automation, analytics and reporting tools, collectively referred by the company as Volume Performance Management. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real-time across multiple, disparate systems, such as IT, call center, credentialing and billing. HealthConnect users rely on the power of the product suite to automate, execute, measure programs and provide powerful insights, leading to more profitable business decisions and relevant ROI. eVariant's healthcare clients include large hospital systems and Academic Medical Centers such as Catholic Health Partners, Greenville Hospital System, Halifax Health, Hartford Healthcare, Penn Medicine and University of Utah Health Care. eVariant also brings significant experience to the table, serving global companies like American Express, Juniper Networks and Zurich. Headquartered in Simsbury, CT, eVariant also operates offices throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com, call 888-444-3598, or email [email protected].

SOURCE eVariant