NEW YORK, April 28 /PRNewswire/ -- Euro RSCG Life (ERL) announced today key appointments to the leadership team at Euro RSCG Life Chelsea, a healthcare communications agency that combines a commitment to Creative Business Solutions(sm) with the unique collaborative culture and interdisciplinary resources of Euro RSCG Life Network's integrated offering. These new leaders will further enhance Euro RSCG Life Chelsea's strategic infrastructure and help ERL keep pace with 2007's outstanding growth and 78% new business win rate.
Industry veteran Bernie Coccia has been appointed President of Euro RSCG Life Chelsea. Formerly a Managing Partner at AgencyRx, a company within the CDM Group of agencies, Bernie was instrumental in doubling the agency's size. While at AgencyRx, Bernie directed worldwide professional advertising for major pharmaceutical companies such as Novartis, Schering-Plough and Merck. He will be providing strategic leadership on Euro RSCG Life Chelsea client brands as well as overseeing agency growth and vision.
Bernie is a graduate of Boston College with a degree in marketing.
"This is an exciting time to be joining Euro RSCG Life Chelsea and the broader ERL healthcare network," said Bernie Coccia. "I look forward to doing my part to continue the success this proud agency has achieved over the years."
Dan Marselle, who has been with ERL since 1999, will be joining Euro RSCG Life Chelsea as the Chief of Operations, working closely with Bernie Coccia and the executive team to manage day-to-day activities at the agency. Marselle's appointment comes as an addition to his current role leading Euro RSCG Life BlueStar, a successful production company he helped to build from the ground up.
Ed Stapor, in his expanded role within the network, will take on additional responsibilities that include Latin America, parts of APAC, network strategy, promotion and expansion including acquisitions and the launch of a Euro RSCG Life West Coast agency. Ed will retain current business unit responsibilities with the management oversight of Chelsea and Euro RSCG Life Canada.
"The addition of Bernie and Dan to the Chelsea team will provide more depth and experience to service our clients and provide more opportunities for business growth," said Stapor. "These new appointments affirm our commitment to investing in Chelsea and its success."
About Euro RSCG Life
Euro RSCG Life aligns the company's 50 health-focused offices in 30 countries. It creates a single network with over 1,500 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world's fourth-largest communications group (Euronext Paris SA: HAV.Pa).
SOURCE Euro RSCG Life