Health plan insider’s perspective will support Eliza’s product and market strategy as health reform increasingly shifts towards consumerism
BEVERLY, Mass.--(BUSINESS WIRE)-- Eliza Corporation, the partner more healthcare organizations turn to for engaging, automated outreach,announces the addition of Marc Jeffreys as the company’s senior vice president of Consumer Markets. In this role, Jeffreys will be responsible for Eliza’s strategic and planning initiatives for Medicare, Medicaid and Individual plan clients––markets that are putting an increasing emphasis on consumerism in the wake of health reform.
Many elements of health reform––such as investment in preventive health, increasing efficacy of chronic condition management, and a focus on measuring and continuously improving consumer satisfaction––have long been at the core of Eliza’s products. Building on that experience, Eliza offers health plans comprehensive communication strategies that systematically accommodate the law’s new requirements, while engaging members in a positive experience that improves their health and drives retention and brand equity. Jeffreys joins the company at this key juncture, anticipating and addressing how policy and market shifts will impact health plans.
“Reform brings with it significant challenges for health plans––such as STAR reporting and increased competition––as well as significant opportunities to forge loyal, long-term relationships with their members,” says Lucas Merrow, CEO of Eliza Corporation. “We are pleased to add Jeffreys to our team and appreciate his perspective and ability to understand the products and services that health plans need to navigate policy changes and succeed in this increasingly consumer-driven market.”
Jeffreys brings deep strategy experience in the health insurance industry. Prior to joining Eliza, he served as director and head of marketing strategy in the Direct Marketing & Analytics division of Aetna. In that role, he was responsible for marketing strategy and planning for Aetna’s individual Medicare, individual voluntary and group retiree business lines. He has also served as director of investment product marketing at The Hartford Financial Services Company, at which he was responsible for the development and execution of marketing programs in support of a wide range of The Hartford’s retail investment products. Jeffreys also has direct sales experience as a registered representative at MetLife.
Jeffreys received his Bachelor of Arts from Dickinson College and his Master of Business Administration from the University of Connecticut. He also holds the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations from The American College. Jeffreys has also worked as a professional juggler––a metaphorically perfect experience for someone in his position.
About Eliza Corporation
Eliza Corporation blends technology, communication expertise, and data analytics to drive healthy behavior change. The company’s intelligent, tailored interactions—including automated calls—make health and healthcare information more accessible, more actionable, and more engaging. Each program is powered by Eliza’s patented speech recognition technology, rich web and multi-modal delivery platform, population profile analysis, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and financial savings.
Eliza’s customers include the nation’s leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza’s programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately-held; for more information, please visit www.elizacorp.com.
KEYWORDS: United States North America Massachusetts
INDUSTRY KEYWORDS: Technology Data Management Software Practice Management Health Hospitals General Health