Daily Burn, Inc. Launches First of Its Kind, One-Step Food Tracking App, Meal Snap™

App Helps Deliver Better Awareness of Daily Consumption With Just One Photo

WHITE PLAINS, N.Y., April 5, 2011 /PRNewswire/ -- DailyBurn™, a leading health and fitness solution, today made a significant step forward in helping millions of people overcome one of the biggest barriers to living a healthy lifestyle – being aware of what is consumed on a daily basis. With the launch of Meal Snap™, DailyBurn has created the first app on the market that takes just one step. Users simply take a photo with their iPhone® camera of the food or drink they intend to eat and Meal Snap does everything else automatically.

(Photo:  http://photos.prnewswire.com/prnh/20110405/NY77220-a )

(Photo:  http://photos.prnewswire.com/prnh/20110405/NY77220-b )

"We've heard from members over the years that calorie counting can be time consuming and harder for some of our users to sustain over time," said Andy Smith, CEO, Daily Burn, Inc. "We knew we had to come up with a solution—one that provides people the simplest way possible for them to become aware of what they put into their body and understand their daily consumption. Meal Snap is the ultimate in simplicity. You take the picture, Meal Snap does the rest."

Meal Snap's unique ease of use gives it the ability to be integrated seamlessly into a user's lifestyle. Once a photo is taken of the food or beverage, the app does all the work, while the user enjoys his or her meal. Here's how it works:

  • Users take a picture of the food or beverage they are about to consume.
  • The image is uploaded to the Meal Snap database where Meal Snap automatically identifies the food.
  • Within minutes the app sends an alert directly to the user's phone providing a range of the calories for the meal photographed;  
  • Though not required, users also have the option of entering a caption under the photo before sending.  
  • For those who want to reveal what they've eaten with friends and family—healthy or sinful—they can choose to share images of foods they've consumed by having the app post to Facebook, Twitter and FourSquare.
  • Meal Snap can also act as a food diary. From the day the app is installed, users can review the photo log and visually keep track of their diet.

"Meal Snap is a great new addition to the DailyBurn portfolio," said Christian Oliver, long-time DailyBurn user.  "I'm excited about its application for both experienced calorie counters looking for a quick and simple way to track, as well as for individuals who are just beginning to monitor their intake. I believe that its quick response time and simplicity will promote continued use and overall caloric awareness."

DailyBurn has three additional, popular apps—Calorie, Workout and Fitness Companion™, FoodScanner™ and Push-up Wars™—all of which have ranked in the top five in their respective categories on iTunes. To learn more about this easy, fun way to track what you eat, log onto www.mealsnap.com.  Meal Snap can be purchased on iTunes for $2.99.

DailyBurn is operated by Mindspark Interactive Network, Inc. ("Mindspark"), a leading developer of online social and entertainment destinations and an operating business of IAC (Nasdaq: IACI).    

About Daily Burn, Inc.

DailyBurn.com is the premier fitness social network for detailed tracking, online accountability and motivation. DailyBurn, with a few of the most popular apps in the healthcare and fitness category on iTunes, motivates both health seekers and fitness enthusiasts to achieve better fitness results in less time. Launched in 2007, DailyBurn is part of the Mindspark Interactive Network, Inc., an operating business of IAC (Nasdaq: IACI). For more information, visit www.DailyBurn.com.

About Mindspark Interactive Network, Inc.

Mindspark, an operating business of IAC (Nasdaq: IACI), is home to some of the most popular and engaging brands on the Web. It features more than 50 digital products that reach a global audience in excess of 100 million unique visitors each month, including social and entertainment destinations Zwinky®, IWON®, Excite®, Retrogamer™, and GirlSense®, and fun and interactive products that enable users to creatively express themselves online including Webfetti™, My FunCards™, SmileyCentral®, Smiley Creator™, MyWebFace™, Cursor Mania™, and Popular Screensavers™.

SOURCE DailyBurn