Cutting Edge Information Launches Pharmaceutical Digital Marketing Practice

New Offering Helps Companies Address eMarketing Needs with Effective and Compliant Strategies

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)-- Technology and competitive market forces are pushing digital marketing and social media demands rapidly forward. For life science companies in the pharmaceutical, biotechnology, medical device, and contract clinical research sectors, these drivers are coupled with a strong dose of concern about regulatory oversight.

To better support clients deciding how to handle this double-edged sword, consulting firm Cutting Edge Information has organized the new Pharmaceutical Digital Marketing Practice. The launch of the new practice area coincides with the release of the in-depth new study, “Pharmaceutical Digital Marketing and Social Media: Managing Growth, Mitigating Risk and Mastering Strategy.” The study’s lead author was research analyst Casey Ferrell, who was recently appointed Digital Health Scholar for the Digital Health Coalition. Ferrell is also currently guest blogging for the 2012 ePharma Summit hosted by the Institute for International Research.

In September, Ferrell spoke on “Social Media Strategies for Drug and Device Companies: Practical Tips and Tools to Use in the Absence of FDA Guidelines” at FDANews’ “Social Media Strategies” conference. His presentation provided a snapshot of the pharma social media landscape and included benchmarks, best practices, and interview findings. He presented in support of the conference’s examination of the explicit and implicit guidance provided by FDA’s Office of Prescription Drug Promotion (OPDP) (previously Division of Drug Marketing, Advertising and Communications, DDMAC).

The new study identifies:

  • The digital channels growing fastest within pharmaceutical brand teams’ marketing media mixes
  • Social media trends, the challenges that remain, and how to conquer them
  • Most effective digital marketing team structures
  • Improvement areas in digital marketing outsourcing
  • eMarketing team budgets and headcounts

During the “Digital Marketing and Social Media” project, Ferrell produced several white papers addressing specific social media challenges for pharmaceutical marketing teams. These are available for download and include:

ePharma On the Go: There's an App for That” - What pervasive smartphone adoption means for pharmaceutical marketing departments.

Making Sense of Social Media in a Regulatory Vacuum - Why the highly regulated pharmaceutical industry is cautious of joining the fray given the current lack of formal guidance.


Find Cutting Edge Information:
Elio Evangelista, 919-403-6583
Twitter: @cuttingedgeinfo and @Casey_CEI

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