ATLANTA, April 28 /PRNewswire/ -- In appreciation of the extraordinary service nurses provide on a daily basis, Cinnabon(R) Inc. and The DAISY Foundation are offering these professionals a free Cinnabon Classic(R) Roll when they show their healthcare ID or badge at participating bakeries during Nurses Week, May 5-11, 2008*.
"Nurses constantly put others before themselves, so we're happy to celebrate them during Nurses Week and thank them for their compassionate and caring service each and every day," said Geoff Hill, president of Cinnabon. "We also commend The DAISY Foundation for their passionate efforts to recognize these truly unsung community heroes, and we continue to grow a long-lasting relationship with this outstanding organization."
Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark's son, Pat, died of complications from an auto-immune disease. During his extended hospital stay, Pat would only eat Cinnabon Classic rolls, and he insisted his care nurses have some as well. Since its inception, the foundation has presented more than 2,500 nurses in over 200 medical facilities nationwide with The DAISY Award, which includes Cinnabon rolls and gift certificates for each recipient.
"While the circumstances under which we created The DAISY Foundation were certainly painful, we feel blessed to honor nurses across the country," said Bonnie Barnes, co-founder of The DAISY Foundation. "We're grateful to have the tremendous support of the Cinnabon brand. Our message to nurses at every DAISY presentation is that whenever a nurse smells that wonderful Cinnabon aroma as they pass by a Cinnabon bakery, they should take a moment to think about how special she or he is because of their dedication to taking care of the rest of us."
For more information about the Nurses Week promotion or to learn more about The DAISY Foundation (www.daisyfoundation.org), please contact Karen Gailey at 404-257-7004 or [email protected]
* Limit one free roll per nurse May 5-11, 2008; valid only at participating bakeries.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon(R), Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 650 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, and travel plazas.
About The DAISY Foundation
The DAISY Foundation was established in 2000 by Bonnie and Mark Barnes in memory of their son, J. Patrick Barnes, who died from complications of Idiopathic Thrombocytopenic Purpura (ITP) at the age of 33. The DAISY Foundation is dedicated to funding research to help fight diseases of the immune system, like the one that struck Patrick, and supporting ITP patients and their families. Having been touched by the remarkable care, clinical skills, and compassion demonstrated by nurses during Patrick's illness, the Barnes family made it their mission to recognize exceptional nurses around the country.
SOURCE Cinnabon, Inc.