Blue Cross and Blue Shield of Florida Launches Mobile Website

Insurer's Latest Innovation Puts Health Care in the Palm of Your Hand

JACKSONVILLE, Fla., June 29 /PRNewswire/ -- Blue Cross and Blue Shield of Florida, Inc. (BCBSF) puts health care in the palm of Floridians' hands with the launch of its new mobile website. The company's latest innovation is designed to help consumers save time and money, and can be accessed from any Smartphone including the latest Blackberry, iPhone, Droid and even the iPad. By simply typing into their mobile browser, members and non-members can easily get important health information and tools, as well as details about their plan and coverage benefits.

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"BCBSF leads the industry in the creation of tools and services to help Floridians become more engaged in their health care," said Craig Thomas, chief marketing and strategy officer for BCBSF. "The mobile website is just one of many ways we're connecting with consumers. We want them to be able to reach us anytime of the day at their convenience – in person at our Florida Blue centers, by phone – calling a Care Consultant, online, and now, from their mobile phone. We want to have an active partnership role with our consumers in their health care decisions–helping them to access services, manage health conditions and stay healthy."

Now with just one click members can view their ID card and get instant snapshots of their plan benefits, Health Savings Account (HSA) balance and more.  Members can also utilize the mobile website to find a doctor based on their current GPS location, review details for that provider such as office hours, language spoken and map directions to their office. If a member leaves the doctor's office with a prescription in hand, they can save money by comparing drug costs at local pharmacies.

Non members can use the mobile website to shop for insurance, get a quote and select a plan.

Both members and non members can utilize the mobile website to get weather forecasts combined with weather-related health alerts such as pollen, air quality and UV levels along with tips for managing their asthma and allergy symptoms. The site also offers all users real-time information on Florida Blue center health events based on GPS location, "did you know" health facts that users can share with family and friends via their personal Facebook and Twitter™ accounts, free ringtone downloads and monthly sweepstakes.  

With a goal of giving Floridians fingertip access to health care information and tools wherever they go, BCBSF focused on simplicity and value when designing the mobile website. The company leveraged unique mobile features such as GPS location and timely delivery, and created an advanced and classic view to ensure the ultimate user experience across most devices and platforms.

"We're the only health insurer to make health information via a mobile website available to everyone –members and non members," said Adriana Murillo, director of strategic development for BCBSF. "This is the first of many mobile solutions to be brought to Floridians by BCBSF. Later this year we'll launch our first iPhone application, as well as a text messaging program designed to help members improve their health."

To find out more information, view the online demo from a desktop computer at

Celebrating 65 years as Florida's leader in the health industry, Blue Cross and Blue Shield of Florida is mission-driven to improve affordable access to health care. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at or to listen to Floridians speak out on health care issues visit

SOURCE Blue Cross and Blue Shield of Florida