-- Newly formed position prepares the company for growth --
SAN DIEGO, Nov. 15, 2010 /PRNewswire/ -- BioSurplus, Inc. today announced the appointment of Jackie Townsend Konstanturos as Chief Marketing Officer. Townsend will oversee all sales and marketing activities, and focus on the company's plans to significantly expand its business and service offerings.
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Townsend has over 25-years of experience in marketing and positioning companies to take leadership roles in their industries. She founded The Townsend Agency in 1993 to assist companies in branding, sales and public relations with the ultimate goal of gaining market share. She grew The Townsend Agency to 100 people and subsequently sold it in 2007.
Townsend has helped large companies like Toshiba, Fujitsu/ICL, and Dow Chemical to integrate new products and services into their brand and enter their subsequent marketplaces. She has assisted once small companies like Qualcomm and HNC Software to become large publicly traded entities.
"I have worked with Jackie several times over the course of my career, so she was the first person I called to assist me in formulating a growth strategy for BioSurplus," says Preston "Cinco" Plumb, chief executive officer of BioSurplus. "Together with my management team, we developed a strategic plan to rapidly expand our existing business and add key new service offerings. I am elated to have Jackie join as part of our team. Her decision to come on-board serves as a strong endorsement of the new strategic plan. Jackie has accepted the newly created position of Chief Marketing Officer."
Townsend earned a Master of Science from Wright State University, graduating summa cum laude. She received two bachelor's degrees – one in psychology and one in liberal studies – from California State University, Long Beach.
Since 2002, BioSurplus has pioneered leading edge solutions for every stage of the lab equipment lifecycle. From providing a website of dynamic inventory, to developing software solutions for clients to track and manage their own equipment, to offering turnkey customizable solutions for selling surplus assets, BioSurplus is dedicated to maximizing the value and use of laboratory equipment for its customers. To this end, it has become the leading supplier of pre-owned laboratory instruments and equipment management services.
BioSurplus provides deep in-lab experience to assist its customers in the buying, selling and managing of equipment assets. All of the Company's senior sales and operations personnel are degreed scientists with extensive years of real laboratory experience.
BioSurplus is headquartered in San Diego, with a second facility located in the Bay Area, CA. BioSurplus offers services nationally and sells equipment worldwide. For more information see the corporate website at www.BioSurplus.com.
SOURCE BioSurplus, Inc.