Anita International and Susan G. Komen for the Cure® Partner to Raise Money for Mammography Screening in Africa

Anita to Make Donation from the Sale of Limited Edition Pink Bra August – October 2010

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- Anita International, the 124-year-old family owned German bra manufacturer has partnered with Susan G. Komen for the Cure® to fund life-saving breast cancer screening programs in Africa.

Anita International is introducing a limited edition Pink Bra for Post Mastectomy patients in August 2010. Value priced at $40, the Pink Bra is available in sizes 32A – 40C and will be available nationwide wherever Anita is sold from August through October 2010. Anita International will donate $5 per bra sold with a minimum guaranteed contribution of $20,000 to the Global Promise Fund of Susan G. Komen for the Cure, which is dedicated to reaching underserved people in areas where breast cancer death rates are highest.

Anita Care, a division of Anita International, is a well-respected resource for Post-Mastectomy bras, prostheses, sports bras and swimsuits, specifically developed for women as they progress from discovery through recovery. With over one hundred years of experience, Anita brings quality, function and fit to the unique needs of women throughout all stages of life. The Pink Bra initiative represents the next step in Anita’s commitment to wellness.

Steven Bernstein, General Manager, Anita USA said, “Anita International is committed to helping women through all stages of breast cancer. Early detection is the best defense and we are honored to partner with Susan G. Komen for the Cure in a global prevention initiative.”

“Susan G. Komen for the Cure’s partnership with Anita is vital to its promise to save lives and end breast cancer forever,” said Katrina McGhee, senior vice president, global business development & partnerships for Komen for the Cure. “Globally, about 1.3 million women are diagnosed with breast cancer each year. These screening programs will directly impact communities where breast health services are needed most.”

About Anita International

Founded in Germany in 1886, Anita International is a leading provider of specialty bras and unique bodywear for women. Products include Care (Post Mastectomy bras and swimwear), Active (sports bras), Comfort (support and foundation garments), Nursing/Maternity, Rosa Faia (large cup fashion) and Edelweiss (Swiss embroidered bridal lingerie). With over one hundred years of experience, Anita brings quality, function and fit to the unique needs of women throughout all stages of life.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6325053&lang=en



CONTACT:

Squeakywheel Promotions
Jackie Saril, 914-393-7043
[email protected]
or
Susan G. Komen for the Cure®
Melissa Anderson, 972-701-2146
[email protected]

KEYWORDS:   United States  North America  Florida  Africa

INDUSTRY KEYWORDS:   Women  Department Stores  Health  Hospitals  Oncology  Retail  Fashion  Consumer  Nursing

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Anita International is introducing a limited edition Pink Bra for Post Mastectomy patients in August 2010. Value priced at $40, the Pink Bra is available in sizes 32A - 40C and will be available nationwide wherever Anita is sold from August through October 2010. Anita International will donate $5 per bra sold with a minimum guaranteed contribution of $20,000 to the Global Promise Fund of Susan G. Komen for the Cure, which is dedicated to reaching underserved people in areas where breast cancer death rates are highest. (Photo: Business Wire)

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