New Online Advocacy Solution for Nonprofits Yields Strong Results, Enables ANA Supporters to Drive Greater Awareness through Facebook
AUSTIN, Texas, Jan. 17, 2012 /PRNewswire/ -- The American Nurses Association (ANA), the country's only full-service professional organization representing the interests of more than three million registered nurses, has achieved strong results following the organization's first wave of outreach using its new Boundless Voices online advocacy solution from Charity Dynamics.
Boundless Voices is a suite of online advocacy applications for Facebook®, email and smartphones that empower nonprofit organizations to exponentially extend their reach. The social networking tools, which were launched by Charity Dynamics in September 2011, help nonprofits engage more closely with existing supporters, recruit new supporters to take action and give all advocates a louder voice.
"In today's increasingly interconnected world, nonprofits like American Nurses Association have a real opportunity to do more with social media to drive strategic constituent behaviors," said Donna Wilkins, president of Charity Dynamics. "Boundless Voices is the first online advocacy solution that has proven to address this need and drive real results. It enables nonprofit organizations to easily leverage best practices to connect with supporters' extended social networks and significantly broaden the impact of their advocacy activities."
ANA introduced Boundless Voices for Facebook to a select group of advocates to increase the organization's network of potential supporters. After only a single email promoting the solution:
- More than seven percent of recipients immediately installed Boundless Voices for Facebook;
- Facebook posts created with the application received a 25 percent click-through rate, driving individuals' friends to act on the alert (27 percent of these friends are new to the ANA); and
- Nearly 20 percent of Facebook posts made possible through Boundless Voices received "likes" or comments, further spreading the organization's message to individuals twice removed from ANA's existing supporter base.
For more details on results and the organization's use of Boundless Voices, see Charity Dynamic's ANA case study.
"Boundless Voices has enabled ANA to begin bridging the gap between our immediate email house file and the greater social network of other potential advocates and members," said Rose Gonzalez, PhD, RN, Director of Government Affairs, American Nurses Association. "We're now able to equip our members with powerful online tools to expand our organization's overall advocacy reach and attain greater awareness for our causes across a much broader audience."
Charity Dynamics will be providing online demos of Boundless Voices on January 19th and January 24th for nonprofit professionals interested in learning more about the social networking advocacy solution. For additional details and to register, please visit: January 19 demo or January 24 demo.
About Charity Dynamics
Charity Dynamics provides comprehensive online marketing and fundraising solutions for nonprofit organizations. The company's expert consulting services enable nonprofits of all sizes to create and implement results-driven fundraising strategies through online programs, live and virtual events, social media and mobile solutions. Organizations using Charity Dynamics' innovative Boundless Fundraising application have raised more than $100 million directly through the application in less than three years. Charity Dynamics' clients include The ALS Association, American Cancer Society, Chesapeake Bay Foundation, National Multiple Sclerosis Society and The Salvation Army. For more information, please visit www.charitydynamics.com.
About American Nurses Association
The American Nurses Association (ANA) is the only full-service professional organization representing the interests of the nation's 3.1 million registered nurses through its constituent member nurses associations and its organizational affiliates. The ANA advances the nursing profession by fostering high standards of nursing practice, promoting the rights of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public.
SOURCE Charity Dynamics