ALEXANDRIA, Va.--(BUSINESS WIRE)-- ALFA, the leading voice for professionally-managed, consumer-driven senior living communities, is partnering with the PBS documentary Age of Champions to spread the film’s uplifting message to senior communities across the country. The film is available to ALFA members as part of a nationwide “Host a Screening” campaign to share the film and initiate a conversation about battling ageism and encouraging health and wellness amongst older adults.
Age of Champions is the inspiring story of a group of athletes—a 100-year-old tennis champion, an 86-year-old pole vaulter, a pair of swimming brothers, and a team of basketball grandmothers—all chasing gold at the National Senior Games. The film is available to ALFA members as part of a nationwide “Host a Screening” campaign to help battle ageism and encourage the highest quality of life for seniors. (Watch the trailer at www.alfa.org/ageofchampions.)
“Age of Champions shares an important story that life should be celebrated at any age,” says Age of Champions producer Keith Ochwat. “We are honored to partner with ALFA as we share the film with senior living communities across the country.”
The goal of the national “Host a Screening” campaign is to dispel ageist beliefs, encourage health and wellness, and inspire senior living employees, residents, and individuals in the surrounding community to live life to its fullest.
“ALFA works tirelessly to eradicate ageism in all its forms,” states ALFA President & CEO Richard P. Grimes. “Prejudicial attitudes towards seniors deny them the independence, dignity, choice, and quality of life that these individuals deserve. The athletes highlighted in Age of Champions demonstrate a high level of sportsmanship, tenacity, and focus that is admirable at any age. Those who believe that seniors are not up for a challenge will reevaluate the way they view older adults after seeing this film.”
About ALFA
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurialism in the field of senior living. Visit ALFA’s web site at www.alfa.org.
About the “Host a Screening” Campaign
To sign up for the “Host a Screening” campaign, ALFA members can purchase the Age of Champions Screening Kit at www.ageofchampions.org/alfa. The Kit includes the DVD, discussion guide, bracelets, postcards, a full-size poster, and more. The Kit is available to ALFA members for $99, a $50 discount from the normal price. Enter the discount code “alfa” during checkout and sign up today!
CONTACT:
Assisted Living Federation of America
Jamison J. Gosselin
SVP, Marketing & Communications
703-562-1185
[email protected]
KEYWORDS: United States North America District of Columbia
INDUSTRY KEYWORDS: Seniors Entertainment TV and Radio Health Film & Motion Pictures Public Policy/Government Healthcare Reform Other Policy Issues Public Policy Consumer General Health Managed Care
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