Alexandra Drane honored by the Boston Business Journal’s 40 Under 40 program

BEVERLY, Mass.--(BUSINESS WIRE)-- Eliza Corporation, the leading provider of integrated healthcare communication strategies, today announced that Alexandra Drane, president and co-founder of Eliza Corporation, is a 2010 honoree of The Boston Business Journal’s 40 Under 40 program. This program recognizes business leaders in Greater Boston, and honorees come from a broad spectrum in the Boston business community and represent the business talent and civic commitment that help drive the regional economy.

The award recognizes Drane’s commitment to using technology – as well as a touch of humanity – to inspire people to lead healthier, happier and more engaged lives. Results of her efforts include:

  • Increasing the number of patients who get their recommended diabetes screenings by 76 percent;
  • More than doubling prescription refills over a six-month period;
  • Quadrupling participation in an online smoking cessation program; and
  • Boosting younger members’ perceptions of their health plans’ brands beyond what far more expensive traditional advertising campaigns deliver.

There’s an appreciation at Eliza for striking the right balance of art and science. This, combined with Drane’s philosophy that healthcare information feels relevant, interesting, unexpected, and even fun is helping to rewrite the rules of healthcare communications at many of the nation’s top healthcare organizations.

“Each year, the selection process of the 40 Under 40 gets tougher as the quality of the nominations climbs,” said George Donnelly, editor of the Boston Business Journal. “It’s a humbling experience to review the nominations. Our goal is to choose a 40 Under 40 class that highlights individual achievement and also represents the breadth and promise of the local economy.”

“It’s an honor to be in such good company -- I just hope the rest of the group hasn’t made as many mistakes as I have along the way!” says Drane. “And of course, the real secret is just surrounding yourself with phenomenal people. We’re so blessed with what we do – and the reality that our outreach can save a life, or even just brighten someone’s day is an unbelievable motivation to keep moving at warp speed. Being recognized as part of a community who are shaking things up and making a positive impact in Boston and beyond, is the icing on the (low-fat, high-fiber) cake.”

About Eliza Corporation

Eliza Corporation blends technology, communication expertise, and data analytics to drive healthy behavior change. The company’s intelligent, tailored interactions—including automated calls—make health and healthcare information more accessible, more actionable, and more engaging. Each program is powered by Eliza’s patented speech recognition technology, rich web and multi-modal delivery platform, sophisticated data analytics, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and financial savings.

Eliza’s customers include the nation’s leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza’s programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately-held; for more information, please visit


Schwartz Communications
Payal Cudia, 781-684-0770
[email protected]
Eliza Corporation
Sarah Stephens-Winnay, 978-299-2782
VP, Market Management
[email protected]

KEYWORDS:   United States  North America  Massachusetts

INDUSTRY KEYWORDS:   Technology  Data Management  Internet  Health  Hospitals  Other Health