A Progressive Approach to Alzheimer’s Provides Hope to Boomers

Alzheimer’s Futurists Loren Shook and Steve Winner visit the Valley to share knowledge and complimentary copies of their new book at Granite Reef Senior Center in Scottsdale

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Progress is made by pushing the boundaries of what is possible. Loren Shook and Stephen Winner believe one simple truth -- people with memory-impairing illnesses are capable of greater engagement with the world and their loved ones than what traditional facilities are offering. Called “Alzheimer’s Futurists,” Mr. Shook and Mr. Winner’s new book, The Silverado Story: A Memory-Care Culture Where Love is Greater Than Fear, details the practices they use to form the core of America’s response to the Alzheimer’s epidemic. This powerful story proves their method of treating people with dignity, respect and love turns what is “medically impossible” into lives worth living.

As Boomers reach retirement, heath care braces for new challenges, with more than five million Americans currently diagnosed with Alzheimer’s. The Silverado Story shows how care, alongside cure, must be the focus for the future. “Despite enormous activity by researchers, no drugs or medical procedures have yet been found for preventing or curing memory-impairing diseases,” said Shook. “It is critical that their work continue and we support it. But it’s also crucial to focus on improving the lives of the millions of people who currently have memory impairment and the millions more who will develop it in the future.” Sharing their ideas, both Shook and Winner will be launching The Silverado Story in Scottsdale and inviting the public to an open forum.

Wednesday, January 19, 1:30 PM, Granite Reef Senior Center, 1700 North Granite Reef Road, Scottsdale, AZ 85257 (480) 312-1700 www.silveradostory.com

This event is free and open to the public and media. The first 200 attendees will receive a complimentary, signed copy of The Silverado Story.

Silverado Senior Living offers assisted living care for those with Alzheimer’s disease and other forms of memory impairment as well as home care, care management, and hospice care through its Silverado At Home and Silverado Hospice service lines. Silverado is based in Irvine and operates in North Scottsdale at 9410 East Thunderbird Drive, Scottsdale, AZ 85260 (480-614-9100) and 33 other locations across California, Texas, and Utah. For more information, visit www.Silveradosenior.com.

Media: To interview Loren Shook and Steve Winner, to receive a complimentary copy of the book, or to tour the Silverado Senior Living – Scottsdale community or learn more about the company’s philosophy and practices, contact Susan Wilson, Public Relations, 602-996-4242, [email protected].

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6566409&lang=en


for Silverado Senior Living
Susan Wilson, 602-996-4242
[email protected]

KEYWORDS:   United States  North America  Arizona

INDUSTRY KEYWORDS:   Seniors  Health  Hospitals  Mental Health  Communications  Publishing  Consumer  Nursing  General Health