Health tech company Unite Us, connecting health and social service providers to address social drivers of health, is teaming up with Pivotal Analytics to leverage data for better healthcare planning.
Pivotal Analytics offers business intelligence to help drive healthcare investment decisions. The partnership will combine data sets and develop a new consumer segmentation model to improve healthcare strategy, capacity and location planning, executives said.
The companies will leverage each other’s data with the aim of empowering consumer decisions and ultimately improving equity. Data used will include Unite Us’ Social Needs System, which scores population risk based on social determinants of health. Pivotal, meanwhile, collects data on consumer preferences and needs, locations and patient claims.
"A person's needs, lifestyle, risks, preferences and behaviors drive how (and how much) they utilize care services within the healthcare ecosystem,” Pivotal's president and co-founder Fady Barmada said in a press release. “These new models segment the population of a specific market into major healthcare utilization categories, each with a unique blend of social, lifestyle and clinical risks that leverage Unite Us' extensive consumer database and in-depth understanding of SDoH-related impacts on populations.”
Health systems are increasingly looking to identify patient preferences based on predictors of consumption as opposed to traditional consumer retail data, per the companies.
"Factors such as income, employment and community safety are all social determinants of health that significantly impact individuals' overall health, especially for the most marginalized populations," said Irene Wong, senior director of channel partnerships at Unite Us. "By partnering with Pivotal, we're further empowering customers to make data-driven decisions to reach underserved communities where they're at with the end goal of increasing health and social equity.”