Consumer convenience holds key to future market share

Convenience, rather than name recognition, may be the key to how organizations attract patients to healthcare services in the future, according to MedCity News. That is one reason national chains such as Walmart and Walgreens have entered into the healthcare market and offer retail clinics and other products that consumers can easily access. And that is why Kaiser Permanente has paired with the Target retail chain in California. "The people who partner with (startups and retailers) will get the referrals," said Wes Valdes, medical director of the Healthcare Transformation Lab and Telehealth Services at Intermountain Health Care. >> Read the full article at FierceHealthcare